Social tagging: Why it’s an SEO’s problem

Alyssa Ordu
Alyssa Ordu

On 11th August 2015 • 5 min read

Just like meta information affects CTR from a SERP, social tagging directly influences how your site performs on social media.

The two most widely used social tags include:

 

The power of visibility: which would you click first?

 

Link without Twitter Card:

Link Without Twitter Card
 

With Twitter Card:

Link With Twitter Card
 

Why is this an SEO’s problem?

Let’s face facts: Facebook and Twitter are now just as crucial for business exposure, customer retention and, most importantly, conversion.

And the more people who see your content, the more loyal readers you’ll have who will click on your result in the SERP (over your competitors’) and the more people will link to your site.

 

Adding social tags: useful links

 

Why use DeepCrawl for monitoring social tagging?

Without valid Open Graph tags, you have no control over how your link is seen on Facebook, and therefore no control over how clickable it is.

This raises a few problems, including:

Titles, images and descriptions all affect click-through rates from social sites, and if your Facebook Open Graph tags and Twitter Card tags aren’t working, then your site’s social performance will be affected, end of story.

 

Why use DeepCrawl over Twitter and Facebook’s own tools?

Sure, you could check each URL individually using separate Facebook and Twitter testing tools.

OR you can use one dashboard in DeepCrawl’s Social Tagging reports to see everything that will affect your link’s performance in one go.

Social Tagging - DeepCrawl Interface
 

Social tagging and DeepCrawl: Useful reports

DeepCrawl’s reports currently cover Facebook Open Graph tags and Twitter Cards.

The reports are:

 

1. Valid Open Graph Tags

All pages with the required og:title, og:type, og:image and og:url. Click through to view the information contained in each tag.

Twitter Card Markup
 

2. Valid Twitter Cards

Pages containing the required twitter:title and twitter: description. Click through to view the title, description and image contained in each card.

 

3. Incomplete Open Graph Tags

All pages with the required og:title, og:type, og:image and og:url. Click through to see where the gaps are at a page level.

 

4. Inconsistent Open Graph and Canonical URLs

All tags where the canonical URL and the Open Graph URL are not identical (this is required so that links and shares are aggregated against the same URL and not split across different versions of the same page). Click through to compare the canonical URL, the OG URL and the page URL of each inconsistent tag.

 

5. No Valid Twitter Cards

All pages that have potential to be updated with a Twitter Card via twitter:title and twitter:description tags. Click through to see information about each page in the report.

 

6. Max Twitter Card Description Length

All pages with a twitter:description that is too long (over 200 characters) and will therefore be cut off within the Twitter Card. Click through to see the title and description of each Card.

Author

Alyssa Ordu
Alyssa Ordu

Alyssa is a keen traveller, cocktails & dad jokes enthusiast who does Marketing, in that order. A lover of outreach, connect with her for opportunities to collaborate, or exchange a pun or two.

 

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