The Author
Alyssa Ordu

Alyssa is a keen traveller, cocktails & dad jokes enthusiast who does Marketing, in that order. A lover of outreach, connect with her for opportunities to collaborate, or exchange a pun or two.

Read more from Alyssa Ordu

SearchLeeds Twitter-View with Will Critchlow

Alongside sponsoring and exhibiting at SearchLeeds, we’ve selected key speakers, so our community can learn more about some of the Search world’s biggest influencers.

Follow @DeepCrawl on Twitter to get summaries of each interview and read on for the complete piece:

@DEEPCRAWL: "WHAT DO YOU HOPE ATTENDEES GAIN FROM YOUR SESSION?"

@willcritchlow

“I want to inspire people to do more testing – I think there is a lot of scope for a bit more science in what we do. I will be presenting how and why we are doing SEO testing, as well as lessons we have learned from the tests themselves. I hope it’ll help people think beyond “best practices”. If anyone wants to read up on the methodology before my session, they can read more here.”

@DEEPCRAWL: "WHAT'S EXCITING YOU THE MOST IN SEARCH RIGHT NOW?"

@willcritchlow

“I love the growth in capabilities powered by the extremely fast improvements in machine learning. Although it does make the algorithms more of a black box (hence the need for more testing – see above!) I feel that searchers are starting to reap the rewards of new features and better results. I’m very excited by the recently-announced visual search (lens) and similar features that I think are going to power the next trillion searches.”

Will is the CEO & Founder of the much loved Marketing agency, Distilled.

Will’s talk at SearchLeeds is on Lessons from SEO Split Testing.

Stay tuned for more “twitter-views” with SearchLeeds speakers, and some of the Search world’s leading voices.