We’re excited for SEO & Love! In preparation, we hosted mini interviews via Twitter, or as we like to call them, ‘twitter-views.’

We’ve spoken with several SEO & Love speakers, so our community can learn more about some of the Search Marketing world’s biggest influencers.

Follow @DeepCrawl on Twitter, to get summaries of each interview, and read on for the complete piece:

@DEEPCRAWL: "WHAT DO YOU HOPE ATTENDEES TAKE AWAY FROM YOUR SEO & LOVE PRESENTATION?"

@william_sbarza

One of the most difficult things in the digital marketing world is to obtain the right information, to better carry out work.

During my presentation I’ll give you some guidelines to get better quality traffic and create a good communication towards the right people who could become our customers: this can be obtained through value propositions and the buyer personas.

@DEEPCRAWL: "WHAT DO YOU SEE AS THE BIGGEST CHALLENGE IN SEO?"

@william_sbarza

SEO is continuously changing and evolving. The biggest challenge for us job is to get web projects to obtain great results through technical skills alone, i.e. without paying for Google AdWords.

The approach should be to give human attributes to the indexing of content on search engines, driven by algorithms that are more and more sophisticated.

William is SEO Specialist at Intera.

Hear William speak at his session: How To Use Buyer Personas For SEO, at 2.30pm February 17th, 2017.

Stay tuned for more “twitter-views” with SEO & Love speakers, and some of the Search world’s leading voices.

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