Acquisition Manager


Acquisition Manager

Full time • London

Overview of the role 

This is a commercial role, reporting into the marketing director with responsibility for the generation of high quality leads to the sales teams in both the UK and US. The Acquisition Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. They will own the conversion funnel working collaboratively with product marketing and the sales team to drive inbound marketing and optimise lead conversion. The Acquisition Manager will be responsible for innovating and continually testing different marketing activity to maximize lead generation and ROI.

The ideal candidate will be an expert in generating inbound traffic, with good understanding of digital marketing, particularly SEO & content, and a passion for delivering results.

Key Responsibilities 

  • Plan and drive demand generation activity, overseeing it from execution to analysis
  • Identify new programs that deliver a constant flow of qualified leads, whilst monitoring ROI and optimising CPA
  • Deliver against the weekly, monthly and quarterly lead generation targets
  • Support the marketing director with the forecasting and modelling of quarterly lead generation targets
  • Work very closely with the channel marketing managers (Email, Social, Events and Content), supporting the channel marketing managers by providing the campaign plan and targets, including producing campaign and status reports and where required, chairing cross-department project delivery meetings
  • Co-ordinate all customer acquisition offers and promotions, working closely with sales, product and marketing colleagues
  • Research and develop effective value proposition and messaging for target segments and verticals
  • Devise an AMB plan to ensure the delivery of high-value content and touch points at the optimal moment in an account’s discovery and sales journey, capturing and nurturing leads
  • Define success metrics and own the performance analysis of ABM campaigns, ensuring ongoing optimisation
  • Manage the development of content and collateral for ABM campaigns, working closely with the brand manager, content manager and product marketing manager
  • Analyse marketing and sales data to develop insights and make recommendations on areas for optimisation to meet revenue targets
  • Track campaign ROI and influence the allocation of marketing spend based on past performance, adjusting planned budget allocation in line with learnings and in-line with annual growth plans
  • Track lead lifecycle and conversion rates from prospect to closed deal
  • Report on website performance including traffic to lead, cost per lead and ROI
  • Work closely with the sales operations team to set-up appropriate lead management, scoring and reporting processes within Salesforce
  • Support the partnerships team to acquire and engage new partners

Key Outputs 

  • Achieve lead generation target each quarter (reporting every week and month)
  • Management of the acquisition budget, reporting and ROI,
  • Initiate effective ABM and lead nurture programmes

Key Experience and knowledge

  • 3-5 years demand generation marketing experience
  • Experience of managing multi-channel marketing campaigns in a B2B, SaaS environment
  • Extensive knowledge of Demand Generation best practices and demonstrated ability to generate leads
  • Hands-on experience using Salesforce or similar CRM software
  • Direct experience with marketing automation software (such as Hubspot), as well as a good understanding of marketing automation systems, lead scoring and attribution
  • Strong project management skills
  • Familiarity with Adobe Creative Cloud (Photoshop, Indesign, Audition, Premiere)
  • Experience working with WordPress
  • Knowledge of SEO best practices
  • Knowledge of Google Analytics and experience running detailed campaign reporting
  • Experience working within a SaaS company a plus

Why work for DeepCrawl?

  • We’re an innovative and fast growing tech startup
  • Funding from a prominent Venture Capital firm
  • Global footprint, with clients in 55+ countries and offices in London, New York and Krakow
  • Beautiful and spacious office space in Barbican
  • Newest Hardware
  • Private health and dental insurance
  • Perkbox
  • Budget for health and wellness activities
  • 1 paid volunteering day per quarter
  • 25 days of paid annual leave
  • Company option shares participation
  • Flexible working from home & remote working policy
  • Annual personal training budget
  • Company-wide annual trips
  • Monthly office drinks & lunches

DeepCrawl is an equal opportunity employer and we are committed to providing an environment of mutual respect where equal opportunities are available to all applicants. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re looking for an exciting opportunity to work with a fast-growing and innovative tech company, then please apply through the enclosed link. Please note only applicants that complete the process through BeApplied will be considered.

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