Google Webmaster Hangout Notes: December 11th 2018

Sam Marsden
Sam Marsden

On 12th December 2018 • 3 min read

Notes from the Google Webmaster Hangout on the 11th of December 2018.


Don’t Include Structured Data Where There is No Relevant Information

There is no need to include specific structured data for pages where there is no relevant information. For example, if a product page doesn’t have any reviews then don’t use review markup for that particular page.


Encourage Google to Crawl Pages Faster Using URL Inspection Tool

It is normal for Google to take a couple of months to reprocess changes to a page that isn’t a homepage, as these pages might not be crawled frequently. You can encourage Google to crawl a page a bit faster by testing the live URL and then requesting indexing in the URL Inspection tool.


On-page HTML Links & Link Elements Important For Google to Understand Paginated Sets

Rel=”next” and rel=”prev” are useful for Google in understanding paginated sets, but there needs to be HTML links on the page to the next and previous pages.


Nested Sitemap Index Files Aren’t Supported by Google

Google doesn’t support nested sitemap index files, where one sitemap references another one. Instead set up separate sitemap index files and submit them separately.


Consider Moving Outdated Content to Archive Pages For Recurring Content

For recurring content, consider having one main page for the most recent version and then moving this content to an archive page when it is no longer current. For example, a landing page about the most recent iPhone could exist with archive pages about previous iPhone versions.


Implementing Multiple Structured Data Types Not Recommended

John recommends having one type of structured data on a page, as it will take more effort to maintain two types of markup and may result in inconsistencies between the two.


Index User-Generated Content if it Provides Value

It is fine to index user-generated content, such as comments, but it is up to webmasters if they think that it is valuable content that should be visible to search engines. In the case of comments, it might make sense to block them from being crawled and indexed.


Google News Sitemap is Fastest Way to Get Pages Crawled for Publishers

Submitting a Google News sitemap is the fastest way to get Google to crawl pages for publishing sites.


Be the First to Know About the Latest Insights From Google


Sam Marsden
Sam Marsden

Sam Marsden is Deepcrawl's Former SEO & Content Manager. Sam speaks regularly at marketing conferences, like SMX and BrightonSEO, and is a contributor to industry publications such as Search Engine Journal and State of Digital.



Choose a better way to grow

With tools that will help you realize your website’s true potential, and support to help you get there, growing your enterprise business online has never been so simple.

Book a Demo