Notes from the Google Webmaster Hangout on the 8th of March 2019.

The time it takes for Google to render a page can vary depending on where the page was found, when it was found and what else is happening around that page. If Google sees a page as being very important in search, they will render that page almost immediately.

Mobile-friendly Test Errors Not Necessarily Representative of Google's Indexing Process

The Mobile-friendly test might not pull all page resources because it is a live tool and needs to be time-efficient. However, this isn’t representative of Google’s indexing process which uses the cached version for some of a page’s resources.

Structured Data Will Still be Supported in New Version of GSC

John can’t confirm how structured data will be reported in the new Search Console. However, structured data will continue to be supported and will likely be shown in a slightly different way compared to the old version of Search Console.

JSON-LD Markup is Google's Preferred Format of Structured Data

Google prefers structured data to be in JSON-LD markup, as opposed to others like microdata, because most new types of structured data come out first in this format.

Google uses anchor text as a ranking signal to help understand the context of a link. John recommends implementing more useful anchor text which provides more meaningful information than “click here”.

Hreflang Not Needed For All Page Types as Can Add Unnecessary Complexity

Use hreflang for pages which need to be linked between different language and country versions. Hreflang isn’t needed for all page types, like pagination and filtering, as this can add unnecessary complexity.

Google can pick up links that are swapped out with JavaScript after the page has loaded, but not after a specific action like when a user hovers over the link.

Mobile-friendly Errors on Desktop Page Could Mean Google Doesn't Understand Connection With Mobile Version

If mobile-friendly errors are reported on for the desktop version of a page which has a rel alternate to a mobile version, this could mean that Google doesn’t have a clear understanding of which pages belong together and they could be indexed separately.

Increase in Duplicate Content Could be Due to Changes in GSC Reporting

Increases in the number of duplicate pages reported in Search Console could be because the tool only started reporting on that in the second part of last year, not that Google is suddenly seeing these pages differently.

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