Google Webmaster Hangout Notes: Thursday 6th May

Sam Marsden
Sam Marsden

On 10th May 2016 • 2 min read

Notes from the Google Webmaster Hangout on 6th May 2016, when John Mueller discusses a wide range of SEO topics including JavaScript encoded affiliate links, AJAX versus HTML pages, and rewriting keyword stuffed title tags.

 

JavaScript/AJAX Is Not Equivalent To HTML

JavaScript/Ajax sites are not 100% equivalent to normal static HTML pages, but it should be possible to make the pages rank as well.

You should avoid using fragments in URLs, and check to see how the pages look with Fetch and Render.

 

Nofollow JavaScript Encoded Affiliate Links

Any affiliate links which are added using JavaScript should also be nofollowed.

 

Google Rewrites Keyword Stuffed Title Tags

Google will rewrite title tags which are keyword stuffed, or are duplicated across a lot of pages, and also to make them appropriate for the device.

 

Nofollow Links on Syndicated Articles

Syndicating multiple versions of a page on different sites, and then canonicalising to a single page, for the purposes of link building, is not acceptable. John says the links on the duplicates should be nofollowed.

 

Google Prefers Shorter URLs, But Path Depth Isn't A Factor

The number of URL paths doesn’t affect PageRank. However if there are 2 pages which are a duplicate, they will prefer the shorter URL.

 

Multiple Redirects To A Page Will Be Treated Like a 404

URLs which 302 redirect to the home page, or any other page, on any large scale will probably be treated like a 404 and dropped from the index, and pagerank won’t be passed.

 

Google Doesn't Index Smartphone URL

Google won’t index smartphone URLs, because they are canonicalised to the desktop version. It will store the connection with the desktop URL so it can be shown in search results.

Author

Sam Marsden
Sam Marsden

Sam Marsden is DeepCrawl's SEO & Content Manager. Sam speaks regularly at marketing conferences, like SMX and BrightonSEO, and is a contributor to industry publications such as Search Engine Journal and State of Digital.

 

Tags

Get the knowledge and inspiration you need to build a profitable business - straight to your inbox.

Subscribe today