Google Webmaster Hangout Notes: Thursday 8th March 2016

Sam Marsden
Sam Marsden

On 11th March 2016 • 3 min read

Notes from the Google Webmaster Hangout on 8th March 2016, when John Mueller discusses a wide range of topics including hidden content, and indexing of new pages.

 

DMCAs May Impact Search Results

An excessive number of DMCA requests could have an impact on your search results although the impact and method of penalty is vague.

 

Google Identifies Boilerplate Content

John discusses how Google tries to understand the structure of pages to understand the standard boiler-plate elements of a page.

 

Hreflang Tags Should Match the Target Language

Hreflang language settings should match the content language of the target page, or Google may not display them.

 

New Pages Inherit Site Authority

Google uses existing knowledge of a website when ranking new pages from that site.

 

Set Geographic Regions for non-ccTLDs on CDNs

If you have a generic top-level domain which doesn’t specify a country, and you use a CDN, you should make sure you have the geographic settings applied in Search Console.

 

Hidden Content get Less Weight

Google tries to detect any content which isn’t visible when rendered and give it less weight than content which is visible.

If you have content hidden in tabs, you can put it onto separate URLs.

 

Google Recognises Brand Phrases

Your brand name can include spaces, and doesn’t have to match your domain, as Google can recognises whole phrases which are relevant.

 

Title Attribute on Links is Ignored

Google ignores the title attribute in anchor links, but does use alt tags for images inside a link.

 

Image Alt Text Adds to the Page Content

Adding alt tags adds content to the overall page.

 

Expired Content Can be Redirected

Even if a page has been unavailable for some time, then you can still redirect URLs to pass on the authority.

 

New Content Will Drop Rankings Without Links

John suggests that new content may be pushed up into search results, but could get dropped to a lower position if other signals don’t appear, such as backlinks.

 

Google Queues Large Volumes of New URLs

If Google discovers a part of your site with a large number of new URLs, it may queue the URLs, generate a Search Console error, but continue to crawl the queued URLs over an extended period.

 

Important URLs are Crawled Before Unimportant URLs

Google doesn’t start crawling unimportant URLs until it thinks it has crawled the important pages.

 

Google Ignores Content on 404 Pages But Recrawls Them

Google ignores all content on pages which return a 404 status, but will continue to crawl them periodically.

 

Duplicate Content Snippets are Credited to the Most Relevant Version

If you have pages with duplicated snippets of content, such as product descriptions, Google will show the page which it thinks is the most relevant version.

Author

Sam Marsden
Sam Marsden

Sam Marsden is DeepCrawl's SEO & Content Manager. Sam speaks regularly at marketing conferences, like SMX and BrightonSEO, and is a contributor to industry publications such as Search Engine Journal and State of Digital.

 

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