DeepCrawl’s Advanced Google Search Console Integration

Sam Marsden
Sam Marsden

On 3rd August 2017 • 10 min read

 

Introducing DeepCrawl’s Advanced Google Search Console Integration

Google Search Console (GSC) is a powerful, yet underutilised tool, in every SEO’s toolkit. At DeepCrawl, we identified an opportunity to harness the power of GSC’s Search Analytics data to provide you with a more complete picture of the URLs on the websites you manage.

After much discussion and deliberation, we are excited to announce the launch of our Advanced Google Search Console Integration.

Our latest update takes advantage of the insights from GSC’s Search Analytics’ SERP information and combines it with the wealth of DeepCrawl’s existing crawl data.

Using DeepCrawl's GSC integration, I found a set of orphaned pages on a client site that were receiving search traffic but were not linked to from anywhere on the site. That discovery led me down a very deep rabbit hole of SEO issues. DeepCrawl's ability to compare site crawl data to Search Console data is immensely powerful.

 

How Can You Add GSC Data to Your Crawls?

 

Adding Search Console as a Crawl Source

Taking advantage of our new integration with Search Console is a simple process requiring minimal effort to add it as a crawl source.

When setting up a new crawl you will need to select Google Search Console as a source in the second stage of the crawl set up. When you first add Search Console as a crawl source you will need to enable permissions to connect with your Google account, and select the verified domain(s) relevant to your crawl.

add gsc as a crawl source

 

Filter Down Search Console Data to Only Include What’s Relevant

We’ve built a flexible integration with GSC, so that you can decide what SERP data you want to include in your crawl.

After the connecting your Search Console account, you’ll have a range of filters at your disposal, so that you can drill the data down as you would in Search Console.

Specifically, you can filter Search Console data to:

 

What Does the GSC Integration Add to Your Crawl

 

17 New SERP Metrics to Take Your Crawls to the Next Level

Unlike competitor GSC integrations, DeepCrawl provides device specific metrics for all search metrics. That means you can see the number of impressions, clicks, CTR and average position separately for mobile, desktop and tablet for every single URL on your site!

We have also pooled together these device specific metrics to provide you with a total. The final 17th addition is the “Found In” metric that will tell you whether or not a URL was found in the Search Console source.

Together our new metrics provide the most comprehensive Search Console integration of any website crawler and have formed the basis of a whole host of new reports.

DeepCrawl Site Explorer GSC data

 

10 New Reports to Evaluate the Effectiveness of Your Indexable Pages

The additional information within DeepCrawl from the GSC integration has allowed us to develop the following reports to help you uncover insights and issues on the websites you manage.

 

Traffic Reports

In our Traffic category you’ll find 7 new reports:

Indexable Pages Without Search Impressions Report

 

Gap Analysis Reports

The Search Console integration has also resulted in 3 new reports in the Source Gap category allowing you to find all URLs in search and compare them against other sources.

Two of the reports (Pages in & not in Search Console) show pages included in the crawl that were and weren’t found in Search Console. These can be used in gap analysis to gain an overview of pages in and not in Search Console as a proportion of the total pages found in the crawl.

Gap Analysis Report

The final Source Gap report is the Orphaned Search Console Pages, which highlights pages receiving clicks which aren’t linked internally on the site. You can link to these pages internally to make these pages easier to find which may result in an increase in rankings.

 

Two New Visualisations

The icing on the cake of our GSC integration update is the introduction of two new graphs to the DeepCrawl Dashboard.

The first new visualisation is the Search Clicks by Device Chart. This chart breaks down clicks to your site for indexable pages, non-indexable and mobile alternate pages for mobile, desktop and tablet.

The Indexable Pages in Search Graph provides you with a quick overview of the proportion of your indexable pages that are and aren’t receiving search impressions.

This second graph is a convenient starting point in identifying pages which should be showing in search but aren’t, before drilling down into the Indexable Pages Without Search Impressions Report and deciding which of these pages to focus your optimisation efforts on.

DeepCrawl GSC Dashboard Graphs

The data insights now available with the GSC integration is potentially game changing for technical SEO.

 

What Are You Waiting For?

Now you’ve got the skinny on our latest update, you can go forth and crawl with the combined power of GSC and DeepCrawl.

If you’re new to DeepCrawl then take us for a spin, with our free trial. If you’re a DC veteran then simply login to the app, add your GSC property as a crawl source and get crawling!

And finally, if you fancy some extra reading then check out our guides on the advanced GSC integration and how to optimise for mobile using GSC.

 

Find out how to get the most out of our integration by watching our webinar

Author

Sam Marsden
Sam Marsden

Sam Marsden is DeepCrawl's SEO & Content Manager. Sam speaks regularly at marketing conferences, like SMX and BrightonSEO, and is a contributor to industry publications such as Search Engine Journal and State of Digital.

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