Advanced Duplicate Content

Most SEO’s and marketers are familiar with the issues around duplicate content, and are probably already using a tool like DeepCrawl to identify pages with duplicate body content, titles, and descriptions.

But when you start to think about what duplication really means, things stop being black and white, and get really messy.

Here’s our guide to advanced techniques for detecting, measuring, and solving duplicate content issues using advanced techniques.

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Hreflang 101

Hreflang tags are a powerful way to tell Google which international version of your site is most relevant to a user, based on their language and location.

As well as improving your user experience (because it helps users land on the most relevant version of your site), hreflang also helps to aggregate authority signals around a single version of a page and are a great way to manage duplicate content issues caused by international websites.

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7 Duplicate Content Issues You Need to Fix Now

We all know that we shouldn’t be copying content from other websites. But did you know that duplicate content can happen naturally and, while it shouldn’t cause a penalty, it can still limit your site’s potential success?

Thankfully, there are fixes available for most duplicate content issues.

“25% of all content is duplicate… not all of it is spam”

Matt Cutts, Former Head of Google Webspam

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Why URL Duplication Could Be Harming Your Website

URL duplication occurs when multiple URLs return the same page within the same site, for example:

/news.aspx and /news.html
/contact and /CONTACT
/news?source=rss and /news?source=header
Many websites allow for the same page to be retrieved through different URLs, but from Google’s perspective these are different pages containing identical content.

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