HSTS is a useful tool to help your migration from HTTP to HTTPS, as crawlers will also treat this as a redirect from HTTP to HTTPS, at a domain level.
Should you go for HTTPS? Or should you not? This is the dilemma that’s been plaguing SEOs and webmasters alike since Google called for “HTTPS everywhere” on the web in the June 2014 edition of Google I/O. A couple of months later, they put their money where their mouth was by declaring that HTTPS has been made a ranking signal.
In this presentation Mark Thomas focuses on HTTPS, the challenges people are facing when migrating and why you should be planning your migration.
Google has started using HTTPS as a lightweight ranking signal, and they have plans to strengthen the signal in the future. Here’s how to configure your site to take full ranking advantage of the change.