So you’ve made some pretty important development changes to your site, and launch day has arrived. One clammy finger hovers over that big red button (what, you mean you don’t have a big red button?) while a lone bead of sweat slowly inches down your forehead.
Suddenly, a pang of regret hits you square in the stomach. Have you checked every redirect? Tested every line of code? Double-checked every hreflang tag? You sure about that?
Are you planning a major change to your current website, such as a relaunch, redesign or migration?
There are a few things you should be aware of that are often not considered by designers and web developers, but might cause Google to re-evaluate your website rankings and cause a drastic drop in your rankings.
Before we get into that, let’s look at some of the common reasons for these major changes.
URL migrations are tricky and, if not done carefully, can cause big problems.
Make sure your URL migrations go as smoothly as possible with these tips:
A full website redevelopment on a new platform, and migration from the current site, requires the most thorough and complete SEO processes to avoid any negative impact on traffic and performance.