Cleaning and building new taxonomies

Improving the way you organize your products or content is one of the easiest and most effective ways to expand the number of valuable pages on your site. All things the same, the more pages you have, the more search terms you can rank for, within an overall limit of your site’s authority.

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How to Measure Indexed Pages More Accurately

If the need arises to check how many of a site’s pages are indexed (ie. those URLs that are returned in search results) many SEOs’ first reaction is to fall back on the site: query, but in fact this query returns all URLs that Google is aware of, including canonicalized pages, so is probably inaccurate.

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Expired content for SEOs

All websites have their own ‘churn and change’ frequency: a homepage might change once a month, a blog might update once or twice a week and news sites change multiple times an hour.

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A guide to URL design

On the road to URL nirvana, there is a power struggle that must first be overcome. Your URLs must be keyword-rich for SEO, descriptive for your users, but social media needs them to be shorter-than-short.

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Pagination for SEO

Pagination issues can affect any website: from blogs with a few tag or category pages, to huge e-commerce sites with parameters and user options galore.

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Breaking Bad SEO: The Science of Crawl Space

Meet Walter…the chemistry teacher. Despite getting his hands pretty dirty throughout the series, Walt is fundamentally a good guy and as the star of the show, from a search perspective he should be considered a white hat SEO.

As a scientist, Walt is methodical in his approach, he understands the principles and practices needed to achieve results and has the skill to produce the very best crystal meth.

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