Empty or Thin Pages Can be Served if Different Content is Shown Depending on Location

August 23, 2019 Source

Empty or thin pages may be displayed in Google’s index if different content is served based on the visitor’s location. E.g. if a full content page is served to US visitors but not to non-US visitors, the page might still be indexed as Googlebot crawls from the US but non-US visitors wouldn’t see the content.


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