Featured Snippets & SERP Results Drive Higher Value, Lower Funnel Traffic to Businesses

April 5, 2019 Source

John explained that the reduction of organic traffic from SERPs over time is a natural progression as search engines work to better match intent on the SERPs. This can help drive leads straight to your business (e.g. via contact details) rather than going through your website in a more generic sense.

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More Search Features & Functions Topics

Featured Snippets