Marketers are facing increased competition online, rapid changes in consumer behavior, rising advertising costs, and new audience targeting restrictions on paid channels. In light of these developments, savvy marketers are increasingly prioritizing organic search and website performance.
Here’s how to succeed in a search-first future by incorporating website health and SEO into your wider 2022 marketing strategies.
With digital adoption already well-established worldwide (and continuing to grow at a rapid rate during the pandemic), many marketers have found themselves spending more than ever on online advertising and other paid digital channels. Meanwhile, consumers and legislators alike have been demanding more privacy from the major players in the digital advertising space, making it harder for marketers to accurately target audiences through paid channels—and harder for them to measure the performance of their paid campaigns.
As a counterbalance to this, marketers are also becoming increasingly aware of the growing opportunities that exist for organic channels to play a larger (and often more cost-effective) role within their marketing strategies.
There’s a lot of opportunity for brands who prioritize organic search and website health in 2022. This book aims to help marketers do just that.