Accelerated Mobile Pages (AMP) are a stripped HTML version of a page with limited JavaScript functionality, designed to be optimized for speed and cached by Google to preload in search results for an improved user experience. There are several things to keep in mind when utilizing AMP on your site, these are detailed in our Hangout Notes.

You Only Need to Include Standalone AMP Pages in Sitemaps

June 26, 2018 Source

As long as you have the link rel=amphtml you won’t need to include AMP in sitemaps unless they are standalone pages. Google can access the HTML of the main page to include in the AMP cache when changes are made to the content.

Google Crawls AMP Pages to Validate & Cache Them

June 12, 2018 Source

Google crawls AMP pages to check they are valid with a canonical tag back to the webpage, and also to be able to show them in the AMP cache.

Some Features in Organic Search Require AMP For Security Reasons

June 1, 2018 Source

A number of search features require AMP to work well e.g. news carousel. For these search features it isn’t enough to have a mobile-friendly website as Google can’t serve your content from’s cache for security reasons.

Implement Tracking That Joins AMP & Normal Page Sessions

April 13, 2018 Source

There are solutions to implement analytics tracking on AMP which don’t increase bounce rate, so that sessions are matched together when a visitor goes from the AMP version of a page to the normal version.

AMP Pages Need to Have Canonical Tags

February 20, 2018 Source

AMP pages without a canonical tag run the risk of not being considered to be valid, as well as creating duplicate content issues.

AMP Can be Used For Desktop Pages

February 20, 2018 Source

You can make desktop-friendly sites using AMP because it is a responsive website design framework which can be used for different types of content and pages.

AMP is Not a Ranking Signal

December 22, 2017 Source

Rankings will not be altered by having AMP pages or not.

AMP Pages With Reduced Content Won’t Be Treated As AMP Pages

November 28, 2017 Source

AMP pages with less content than on the mobile page or desktop page equivalent won’t be treated as AMP pages by Google. Users also shouldn’t have to click to read more content from AMP pages.

Old AMP Pages Can be Redirected to New AMP Pages

November 14, 2017 Source

Old AMP pages should be redirected to new AMP pages. The AMP cache will try to update AMP and if these pages are found to 404 then they are likely to be dropped from the AMP cache rather than Google working out that they have moved to a new URL.

Related Topics

Dynamic Serving Mobile Mobile Interstitials Mobile-first Indexing Responsive Design Separate Mobile Sites