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AMP

Accelerated Mobile Pages (AMP) are a stripped HTML version of a page with limited JavaScript functionality, designed to be optimized for speed and cached by Google to preload in search results for an improved user experience. There are several things to keep in mind when utilizing AMP on your site, these are detailed in our Hangout Notes.

Google Requires Rel Alternate to Detect AMP Pages

Google requires a rel alternate to AMP pages to detect the pages, and a rel canonical from the AMP page back to desired canonical page.

27 Jun 2017

Redirect Desktop Users From AMP Pages to Desktop Pages

It’s not a problem to redirect non-mobile users from amp page to its desktop canonical but be careful when redirecting Googlebot desktop.

2 Jun 2017

Mobile-First Index will Support AMP Pages

AMP pages will be used in the mobile-first index if they are set up as separate mobile URLs, or if the AMP page is your canonical page.

16 May 2017

Google will Show Normal Version of Page if the AMP Version 404s

The AMP alternate connection will be dropped in event that an AMP page 404s and normal version of page would show instead.

16 May 2017

AMP Requires Mobile Rel Alternate to be a Mobile Page

If you want to use an AMP pages as your mobile version, it requires a mobile rel alternate from the desktop pages. The AMP page should already contain a canonical back to the desktop.

7 Apr 2017

AMP Pages Should Include the Full Content of the Equivalent Normal Page

AMP pages with a snippet of content from the normal page would be problematic. They should include the same content on both versions.

10 Mar 2017

Add AMP links to Mobile Pages for Mobile-first

You should add AMP links to your mobile pages.

24 Feb 2017

Primary Content’ Should be the Same on Mobile and Desktop Pages

Google expects the visible Primary content to be the same on mobile and desktop pages, including AMP pages, but the navigation can be different.

27 Jan 2017

Iframes can be added to AMP to add Rating Functionality

If you have AMP pages that show ratings, you can use an iframe to add the rating functionality.

27 Jan 2017

AMP Sites can Also be the Mobile Version

You can reference an AMP site with both mobile rel alternate and rel AMP HTML, however the AMP page will become the primary version when Google moves to mobile-first indexing.

27 Jan 2017

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