Anchor Text

Anchor text is the text shown for clickable links, this is useful for users, to inform them of the content being linked to, as well as to indicate to search engines the topic the source page is covering. Anchor text is an important factor for both internal and external linking and is used as a ranking signal by Google. Our Hangout Notes provide details and best practice recommendations for optimising anchor text.

Use Alt Tags as Anchor Text when Linking with Images

August 9, 2019 Source

When using links within images, make sure the alt attribute is being used in order to provide the anchor text that you want associated with the link.

Google Uses Alt Attribute as Part of Anchor For Linked Images

July 9, 2019 Source

For linked images, Google sees the alt attribute as a descriptive part of the page it is on, but it is also used as part of the anchor for the page the image is linking to.

Anchor Text is Used as a Ranking Signal to Understand Link Context

March 8, 2019 Source

Google uses anchor text as a ranking signal to help understand the context of a link. John recommends implementing more useful anchor text which provides more meaningful information than "click here".

Anchor Tags Are Seen as Textual Content & Can Contribute to Keyword Stuffing

October 2, 2018 Source

If there are too many anchor tags which duplicate a keyword, then these can contribute to keyword stuffing as Google sees anchor tags as a part of the textual content of a page.

Anchor Text Helps Google Understand Topic of Target Page

June 29, 2018 Source

The anchor text in a link helps Google understand the broader topic of the target page.

Significant Onpage Changes Can Impact Google’s Ability to Crawl Page

February 23, 2018 Source

Rankings in search can change after a migration even if the URLs haven’t changed. This can happen if the layout of a page changes significantly meaning that Google’s ability to crawl a site can get better or worse. Pay particular attention to changes in internal linking and anchor text which can impact Google’s ability to crawl a site.

It Doesn’t Matter if Internal Link Anchor Text is Branded or Not

December 22, 2017 Source

Having a brand name in the anchor text of your internal links makes no difference in terms of ranking, as long as the anchor text is descriptive for users.

Make Sure Internal Link Anchor Text Provides Context

October 20, 2017 Source

Internal link anchor text should provide Google with the context of the target page. Avoid using anchor text like "click here" which doesn’t tell Google anything about the page you’re linking to.

Use Descriptive Anchor Text for Internal Links

September 19, 2017 Source

Use descriptive anchor text for internal linking to give Google a better understanding of the content of the page you’re linking to.

Related Topics

Internal Linking Backlinks External Linking Disavow Deep App Links