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Backlinks

Backlinks are an important factor in search rankings, as they display trust and authority to pages on a website. However, there are a number of best practices that need to be adhered to, including ensuring links are relevant and not seen as spam. Below, we’ve compiled a list of key takeaways and SEO best practices for backlinks from Google’s regular SEO Office Hours sessions.

For more on optimizing your website’s links for search engines check out our additional resources:

5 Internal Linking Strategies to Boost SEO and Drive Organic Traffic.

An Introduction to Linking

Internal Linking Optimization

An SEO’s Guide to the Different Types of Links

Google Counts Links When Removed From Disavow Files

Removing URLs from the disavow file means Google will count these links again the next time they are processed.

31 Oct 2017

Not All Links Shown in Search Console

Not all links are shown in Search Console. Google tries to pick ones that are relevant and doesn’t include every example of a sitewide link.

20 Oct 2017

Multiple Options for Internal Search Pages with External Links

Internal search pages are commonly blocked from indexing in robots.txt. However, if you have external links pointing to internal search pages you can block and allow URLs in a few ways to maximise link equity.

25 Aug 2017

Link Authority Is Lost When a Site Completely Changes

If the content on a site significantly changes to a new topic, any authority from backlinks will be lost.

16 Jun 2017

No limits to the Number of Nofollowed External Links on a Page

Google doesn�۪t have a limit for the number of nofollowed external links on a page.

30 May 2017

Search Console Backlinks Include Nofollowed Links

Google includes nofollowed links in the Search Console backlinks data to discourage a focus on followed links, and help you understand which content is generating the most links.

4 Apr 2017

Don’t Disallow a Migrated Domain

If you disallow a migrated domain, Google can’t follow any of redirects, so backlink authority cannot be passed on.

10 Jan 2017

Google Resets A Site’s Backlink Profile If The Content Changes Completely

Google can recognise when a new site is hosted on an old domain and ignore any older links to the site before it changed.

27 Dec 2016

Backlinks are reported in Search Console on the canonical domains

If you canonicalise domain variants (www/non-www/http/https), all of the backlinks will be reported in Search Console under the canonical domain.

16 Dec 2016

Links to 404 Pages Don’t Influence Penguin

If you 404 a page, all links into the page are dropped from the link graph, and won’t impact Penguin algorithm.

1 Nov 2016

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