Domain Migration

A domain migration is the process of moving a website from one domain to another and involves migrating all content and resources. There are several things that need to be considered to ensure the migration is successful and doesn’t affect a website’s performance in search. Within our Hangout Notes we cover these factors, as well as commonly asked questions and best practice advice from Google.

Keep 301 redirects in place as long as possible

September 11, 2015 Source

Although Google are able to recognise a site move as a permanent move which doesn’t require the redirect, although some links may not remain completely redirected.


Image Re-Crawling Takes Longer After a URL Change

March 27, 2015 Source

Images are not crawled very frequently, so when you migrate them to new URLs/domains, it will take a lot longer than pages, perhaps months.


Avoid Redirect Chains

December 16, 2014 Source

If you change domain and URL at the same time, you can have 2 redirects in a chain, although redirecting directly is preferred. Google can follow more than 5 redirects in a chain, but in separate crawling attempts.


Disavow Backlinks on New and Migrating Domains

December 2, 2014 Source

If you migrate a site to a new domain which has unnatural backlinks, you should disavow the unnatural links on the new domain as well.


Migrating Domains Can Result in Some Loss of PageRank

October 6, 2014 Source

When you migrate domains, the full authority is not passed, a few signals may not be carried through which could result in a small drop in performance.


Related Topics

HTTPS Migration Website Redevelopment