Featured Snippets

Featured snippets are additional items within Google’s search results pages which display content from a website, that is deemed relevant for the search query, in a prominent position within the results. There are several things which can appear within featured snippets, these are covered within our Hangout Notes, along with best practice recommendations from Google for achieving them.

New Snippet Robots Meta Tags Aren’t Essential

October 4, 2019 Source

You don’t have to implement the new snippet meta tags to appear in search results and in rich results. They are optional, and can be used to set things like maximum character counts, the size of image previews, and the length of video previews. John recommends using these tags only if you want to change the way your snippets are currently shown in search.

Using The Data No Snippet Tag Will Not Affect Rankings for Content

October 1, 2019 Source

The data no snippet tag lets you specify which parts of the content you don’t want to have shown in a search results description and applies to all places results will be shown. This will not affect the ranking for the content, just what is shown within search result previews.

Make Sure You Are Not Blocking Featured Snippet Results with the Meta Max Snippet Tag

October 1, 2019 Source

If you want your page to appear as a featured snippet, but you set your max snippet length to one character, it is likely this will not be shown as a featured snippet.

Meta Robots Max Snippet Also Applies to Featured Snippet Length

October 1, 2019 Source

The meta robots max snippet tag is used to tell Google how many characters a normal text snippet should be and applies regardless of where it is shown i.e in a featured snippet or a typical link result. One exception John mentioned is that if you are using structured data to trigger a specific rich result type then it would not apply.

Featured Snippets Can be Switched Quickly After Migration if Site Structure is Consistent

June 28, 2019 Source

If Google is able to clearly see that a site has moved, all the associated signals and features such as featured snippets and knowledge panels will be moved across to the new domain as long as the site structure and internal linking remains consistent.

Featured Snippets & SERP Results Drive Higher Value, Lower Funnel Traffic to Businesses

April 5, 2019 Source

John explained that the reduction of organic traffic from SERPs over time is a natural progression as search engines work to better match intent on the SERPs. This can help drive leads straight to your business (e.g. via contact details) rather than going through your website in a more generic sense.

Streamed Content Won’t Appear in Featured Snippets

March 19, 2019 Source

Featured snippets will only use recorded video content rather than streamed videos. Make sure these streamed videos are recorded to ensure they can appear as featured snippets.

Check Videos Can Be Shown in Featured Snippets by Checking Video SERPs

March 19, 2019 Source

If Google can index and show the right details and thumbnail for your video in the video search results, then this means it is able to show your videos in featured snippets too.

Having HTTP Version in Google Listings or Snippets Can Drive Impressions Even After HTTPS Migration

October 2, 2018 Source

If you’re seeing impressions and clicks for the HTTP version of your site after migrating to HTTPS, this could be because the HTTP version is linked to somewhere externally in a knowledge box or your Google My Business listing, for example.

Related Topics

Voice Search Search Algorithms Search Queries Rich Snippets Penalties Search Console PageRank