Featured Snippets Can be Switched Quickly After Migration if Site Structure is Consistent
If Google is able to clearly see that a site has moved, all the associated signals and features such as featured snippets and knowledge panels will be moved across to the new domain as long as the site structure and internal linking remains consistent.
Featured Snippets & SERP Results Drive Higher Value, Lower Funnel Traffic to Businesses
John explained that the reduction of organic traffic from SERPs over time is a natural progression as search engines work to better match intent on the SERPs. This can help drive leads straight to your business (e.g. via contact details) rather than going through your website in a more generic sense.
Check Videos Can Be Shown in Featured Snippets by Checking Video SERPs
If Google can index and show the right details and thumbnail for your video in the video search results, then this means it is able to show your videos in featured snippets too.
Streamed Content Won’t Appear in Featured Snippets
Featured snippets will only use recorded video content rather than streamed videos. Make sure these streamed videos are recorded to ensure they can appear as featured snippets.
Having HTTP Version in Google Listings or Snippets Can Drive Impressions Even After HTTPS Migration
If you’re seeing impressions and clicks for the HTTP version of your site after migrating to HTTPS, this could be because the HTTP version is linked to somewhere externally in a knowledge box or your Google My Business listing, for example.
Relevance is the Primary Factor For Showing Featured Snippets
The main factor for deciding what to show in featured snippets is relevance. Things like authority aren’t taken into account.
Quality is Assessed Differently for Featured Snippets & Rich Snippets
Quality is assessed in a different way for featured snippets and rich snippets. So your site can be showing for rich snippets but not featured snippets, and the other way around.
A Featured Snippet Can Source its Text & Image from Different Sites
Images in featured snippets are sometimes taken from a different website to the one where the text snippet was taken from.
Secondary Content’ Won’t be Used for Snippets
Content not instantly visible is treated as secondary content and wouldn’t be used for snippets until Google shifts to mobile first indexing