New Snippet Robots Meta Tags Aren’t Essential
You don’t have to implement the new snippet meta tags to appear in search results and in rich results. They are optional, and can be used to set things like maximum character counts, the size of image previews, and the length of video previews. John recommends using these tags only if you want to change the way your snippets are currently shown in search.
Using The Data No Snippet Tag Will Not Affect Rankings for Content
The data no snippet tag lets you specify which parts of the content you don’t want to have shown in a search results description and applies to all places results will be shown. This will not affect the ranking for the content, just what is shown within search result previews.
Make Sure You Are Not Blocking Featured Snippet Results with the Meta Max Snippet Tag
If you want your page to appear as a featured snippet, but you set your max snippet length to one character, it is likely this will not be shown as a featured snippet.
Meta Robots Max Snippet Also Applies to Featured Snippet Length
The meta robots max snippet tag is used to tell Google how many characters a normal text snippet should be and applies regardless of where it is shown i.e in a featured snippet or a typical link result. One exception John mentioned is that if you are using structured data to trigger a specific rich result type then it would not apply.
Featured Snippets Can be Switched Quickly After Migration if Site Structure is Consistent
If Google is able to clearly see that a site has moved, all the associated signals and features such as featured snippets and knowledge panels will be moved across to the new domain as long as the site structure and internal linking remains consistent.
Featured Snippets & SERP Results Drive Higher Value, Lower Funnel Traffic to Businesses
John explained that the reduction of organic traffic from SERPs over time is a natural progression as search engines work to better match intent on the SERPs. This can help drive leads straight to your business (e.g. via contact details) rather than going through your website in a more generic sense.
Check Videos Can Be Shown in Featured Snippets by Checking Video SERPs
If Google can index and show the right details and thumbnail for your video in the video search results, then this means it is able to show your videos in featured snippets too.
Streamed Content Won’t Appear in Featured Snippets
Featured snippets will only use recorded video content rather than streamed videos. Make sure these streamed videos are recorded to ensure they can appear as featured snippets.
Having HTTP Version in Google Listings or Snippets Can Drive Impressions Even After HTTPS Migration
If you’re seeing impressions and clicks for the HTTP version of your site after migrating to HTTPS, this could be because the HTTP version is linked to somewhere externally in a knowledge box or your Google My Business listing, for example.