Fetch and Render

The Fetch & Render tool within Google Search Console enables you to test how Google crawls a page on a website, along with how they visually render it on mobile and desktop devices. This enables you to pinpoint and fix any errors which may be occurring. While it is a useful tool, there are some guidelines which should be adhered too, these are covered within our Hangout Notes along with further advice from Google.

Structured Data Testing Tool Doesn’t Render JavaScript

October 18, 2016 Source

The structured data testing tool doesn’t render JavaScript, so if you are deliving structured markup via JavaScript, you can make the structured data visible on a test page, then use Fetch and Render to confirm it can be processed correctly.


Submit Redirected URLs When Changing URLs

July 29, 2016 Source

It makes sense to submit both the old and new URLs when you have changed them. Google may increase the crawl rate automatically when it thinks something has changed.


Don’t Deliberately Block Pop-ups for Googlebot

July 1, 2016 Source

If you have a pop-up which doesn’t show in Fetch and Render, then it probably isn’t seen by Googlebot. But if you are using a technique to block this deliberately then it could be interpreted as cloaking and result in a manual penalty in extreme situations. If Googlebot is able to see the pop-up, it might result in the content on the pop-up being given more weight than the content on the page.


Lazy Loaded Images Won’t Be Indexed

June 28, 2016 Source

Images loaded via lazy load probably won’t get indexed, particularly if they are not showing up in the Fetch and Render tool.


May 6, 2016 Source

AJAX is not 100% equivalent to normal static HTML pages, but it should be possible to make pages rank as well. Avoid using fragments in URLs, and check with Fetch and Render.


Use Fetch and Render to Test Overlays

February 12, 2016 Source

If you have some kind of overlay or pop-up on landing pages, you can check what it looks like to Googlebot using the Fetch and Render tool in Search Console, and check the impact on engagement using web analytics.


Google’s JavaScript Rendering is Incomplete

October 27, 2015 Source

Google’s rendering of JavaScript HTML pages is ‘incomplete’ so you need to test it very carefully with Fetch and Render.


Fetch & Render Shows Results for a Googlebot and Browser User Agent

October 27, 2015 Source

The Fetch and Render tool shows you 2 different renders, one for Googlebot which used the Googlebot user agent, and one for users which used a browser user agent. If JS/CSS is disallowed for Googlebot, it may not be able to render all the content in the same way.


Use Fetch & Render to Test JavaScript Sites

October 16, 2015 Source

JavaScript based sites should be fine now for SEO and you don’t need to worry about it. However there can be some issues you might have with this approach. Fetch and Render in search console is the best way to check this.


Related Topics

Crawling Indexing Crawl Budget Crawl Errors Crawl Rate Disallow Sitemaps Last Modified Nofollow Noindex RSS Canonicalization