Geotargeting

Geo-targeting is the method of determining the location of a user and serving different content to visitors dependent on where they are viewing the site from. To find out more about how search engines crawl and index this content, along with recommendations and insights from Google, we have compiled common questions and answers within our Hangout Notes.

ccTLDs Can be Shown to Global Audience But Can’t Geotarget Other Countries

January 11, 2019 Source

Sites with a ccTLD can be relevant to countries outside of the one associated with the TLD. However, a ccTLD won’t be able to geo-target other specific countries.


Geotargeting Can’t be Applied to Language Versions Which Are Split Out Using Parameters

October 30, 2018 Source

Google is unable to automatically detect and apply geotargeting if different language or country versions of a site are separated out using parameters.


Geotargeting AMP is Possible But Difficult to Implement

October 19, 2018 Source

Theoretically, you can geotarget AMP pages to countries with poor connection speeds. However, this wouldn’t be easy to implement, as Google tries to keep a global view by associating an AMP version with the normal version of the page.


ccTLDs Can’t be Applied to a General Region

August 21, 2018 Source

ccTLDs only work at a country level, so you can have ccTLDs for the different countries in Africa but you can’t have one ccTLD targeting the whole of Africa.


ccTLDs Can Target Other Countries Using Hreflang But Not Geotargeting

July 27, 2018 Source

ccTLDs can use hreflang to target pages to different countries but they can’t geotarget those pages for other different countries.


IP Addresses Are No Longer Used For Geotargeting or Local SEO

July 24, 2018 Source

Server IP addresses used to be a signal in the early days of Google’s geotargeting. Now Google uses ccTLD, generic TLD, hreflang, as well as settings in Google My Business and Google Search Console in combination to infer geotargeting information which is much more useful than a single IP.


Google Requires Distinct Section on Site For Geotargeting to be Understood

July 13, 2018 Source

Google requires that websites using geo-targeting have a dedicated section on the site for specific territories such as a separate subdirectory or subdomain.


Country-Specific Content Requires Different Domains, Subdomains or Subdirectories

June 15, 2018 Source

For country targeting, Google requires a clear distinction between country-specific content by using separate domains, subdomains or subdirectories.


Geo-targeting is Only Way International & Local Sites Separated in Web Search

May 18, 2018 Source

Beyond geo-targeting, Google web search doesn’t have anything that tries to recognise international versus local sites.


Related Topics

Language Local Search Hreflang Internationalization