Header Tags

Header tags serve an important function for both search engines and users by informing them of the content on the page, while also providing an easy to read structure. Within our Hangout Notes we cover the importance of header tags, together with insights into how search engines read and understand them.

Multiple H1s Shouldn’t be a Big Issue if You Are Using HTML5 Specification

July 12, 2019 Source

As multiple H1 tags is a normal element found in HTML5, Google will try to take this into consideration and John doesn’t think it would be a huge problem. It’s more important for Google to be able to identify which parts of a page are primary content and which parts are more secondary.

Google Still Uses ‘Unavailable_After’ Tag

April 5, 2019 Source

Google still uses and processes the ‘Unavailable_After’ meta tag, it hasn’t been deprecated.

Website Owners Don’t Need to Specify What Google Should & Shouldn’t Render

October 30, 2018 Source

Website owners don’t need to implement anything on their sites that would tell Google what is unnecessary to render, as it should be Google’s job to figure this out. Being selective and not rendering particular elements can also cause problems for a website.

Use X-Robots-Tag HTTP Header to Noindex Indexed Sitemap Files

October 19, 2018 Source

If sitemap files are indexed for normal search queries, then you can use the X-Robots-Tag HTTP header to noindex all pages ending in .xml or .gz.

JavaScript Snippets Can Close Head & Cause Elements Below to be Overlooked

October 19, 2018 Source

Be careful when adding JavaScript snippets to the head of a page, as this might cause the head to close prematurely and cause elements like hreflang links not to be processed, as they are seen as part of the body.

Google Only Accepts Rel Alternate Links in Head Section

September 18, 2018 Source

Google doesn’t accept rel alternate links returned in the response header, they are only accepted in the head section of a page.

Google Uses Semantic Markup to Understand Importance of Highlighted Text

July 27, 2018 Source

Google can use semantic markup such as bold, italics and headings to understand that highlighted words are especially important.

Meta Tags Can be Combined in One Tag

July 10, 2018 Source

Meta tags can be combined rather than having to have each one on its own separate line e.g. content=notranslate nositelinkssearchbox.

Google Sees No Difference Between HTTP Header and HTML Section

May 29, 2018 Source

Google can process content in the HTTP header and the static HTML section at the same time so there’s no benefit from adding tags in one or the other. This has no effect on crawl budget, for example.

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