Header Tags

Header tags serve an important function for both search engines and users by informing them of the content on the page, while also providing an easy to read structure. Within our Hangout Notes we cover the importance of header tags, together with insights into how search engines read and understand them.

Including meta name=”robots” content=”follow” Has no Impact on Search as it is the Default Value

January 22, 2020 Source

Using meta name=”robots” content=”follow” has no impact on search as this is the default value and Google essentially ignores it. Apart from adding a very minimal amount of additional HTML to the page, there is no value in removing it apart from avoiding running into the same question again in the future.

Using Noindex Header Tag Will Not Prevent Google From Viewing a Page

October 18, 2019 Source

Including a ‘noindex X-Robots-Tag’ HTTP header directive on a sitemap file will not affect how Google is able to process the file. You can also include this directive on other documents such as CSS files, as it will not affect how Google views them, instead it will just prevent them from showing up in a web search.

Heading Tags Are Not a Critical Ranking Factor

September 6, 2019 Source

Headings are used to help Google better understand the context of pages and are not something John sees as a critical ranking factor, particularly for the homepage as this will usually rank for the brand name anyway.

Multiple H1s Shouldn’t be a Big Issue if You Are Using HTML5 Specification

July 12, 2019 Source

As multiple H1 tags is a normal element found in HTML5, Google will try to take this into consideration and John doesn’t think it would be a huge problem. It’s more important for Google to be able to identify which parts of a page are primary content and which parts are more secondary.

Website Owners Don’t Need to Specify What Google Should & Shouldn’t Render

October 30, 2018 Source

Website owners don’t need to implement anything on their sites that would tell Google what is unnecessary to render, as it should be Google’s job to figure this out. Being selective and not rendering particular elements can also cause problems for a website.

Use X-Robots-Tag HTTP Header to Noindex Indexed Sitemap Files

October 19, 2018 Source

If sitemap files are indexed for normal search queries, then you can use the X-Robots-Tag HTTP header to noindex all pages ending in .xml or .gz.

JavaScript Snippets Can Close Head & Cause Elements Below to be Overlooked

October 19, 2018 Source

Be careful when adding JavaScript snippets to the head of a page, as this might cause the head to close prematurely and cause elements like hreflang links not to be processed, as they are seen as part of the body.

Google Only Accepts Rel Alternate Links in Head Section

September 18, 2018 Source

Google doesn’t accept rel alternate links returned in the response header, they are only accepted in the head section of a page.

Google Uses Semantic Markup to Understand Importance of Highlighted Text

July 27, 2018 Source

Google can use semantic markup such as bold, italics and headings to understand that highlighted words are especially important.

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