Hidden Content

Hidden content relates to any content on a site which is contained behind tabs or within accordions and is often seen on mobile or responsive site designs. To understand how search engines deal with hidden content and recommended best practice, our Hangout Notes cover common questions, insights and guidance.

Tabbed Content Loaded On-Click Won’t Be Indexed

October 20, 2017 Source

Content in tabs is fine for mobile as long as it is loaded when page is loaded and not when the tab is clicked on, otherwise it won’t be indexed.


Links Not Visible By Default Will Be Crawled

August 22, 2017 Source

Links hidden behind tabs will be crawled in the same way as other hidden content.


Content Hidden in Tabs on Mobile Will be Seen by Google After Mobile-first

June 27, 2017 Source

Content behind tabs (or other types of user interface) on mobile will be seen by Google when Mobile-first indexing is released.


Content that Fades in Onload With ~2s Transition is Not Considered Hidden

May 2, 2017 Source

Content is considered hidden when it is not visible at all. Content which fades in within a couple of seconds during a transition or is slightly transparent is likely to be indexed. You can test a transition using Fetch and Render.


Hidden Links are Counted

September 9, 2016 Source

Links which aren’t visible in the rendered page should carry the same weight as visible links.


Content Position Doesn’t Contribute to Weighting

July 29, 2016 Source

John seems to be confirming that the position of content on a page doesn’t impact the weight, but they do treat hidden or visibly small content as less relevant.


Hidden Content Has a Lower Weight

May 20, 2016 Source

You can still rank for hidden content, but it’s given a lower weight than visible content.


Hidden Content get Less Weight

March 8, 2016 Source

Google tries to detect any content which isn’t visible when rendered and give it less weight than content which is visible.


Content Hidden in Tabs Can Be Put Onto Separate URLs

March 8, 2016 Source

If you have content hidden in tabs, you can put it onto separate URLs.


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