Hidden Content

Hidden content relates to any content on a site which is contained behind tabs or within accordions and is often seen on mobile or responsive site designs. To understand how search engines deal with hidden content and recommended best practice, our Hangout Notes cover common questions, insights and guidance.

Content Position Doesn’t Contribute to Weighting

July 29, 2016 Source

John seems to be confirming that the position of content on a page doesn’t impact the weight, but they do treat hidden or visibly small content as less relevant.

Hidden Content Has a Lower Weight

May 20, 2016 Source

You can still rank for hidden content, but it’s given a lower weight than visible content.

Hidden Content get Less Weight

March 8, 2016 Source

Google tries to detect any content which isn’t visible when rendered and give it less weight than content which is visible.

Content Hidden in Tabs Can Be Put Onto Separate URLs

March 8, 2016 Source

If you have content hidden in tabs, you can put it onto separate URLs.

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