Images are used on websites to provide more engaging experiences for users, while also presenting more information around a topic. While positive for user experience, images can cause issues for a website’s SEO and performance. Our Hangout Notes cover more insights into the impact of unoptimized images, as well as best practice recommendations from Google.

Image Alt Text Adds to the Page Content

March 8, 2016 Source

Adding alt tags adds content to the overall page.

Search Console Search Analytics Includes Universal Search

February 12, 2016 Source

The Search Console impression and clicks data includes universal search results like images which might be misleading.

Redirect Image, JavaScript & CSS URLs

April 24, 2015 Source

When you redevelop or change your website platform, you should also redirect all your images, JavaScript and CSS files as well so the new URLs can be discovered more quickly.

Organisation Schema Logo URL Can Be on External Domain

April 24, 2015 Source

If you include a logo image URL schema tag for Google, it can be on an external domain.

Image Re-Crawling Takes Longer After a URL Change

March 27, 2015 Source

Images are not crawled very frequently, so when you migrate them to new URLs/domains, it will take a lot longer than pages, perhaps months.

Creating Separate Landing Pages for Original Images

October 24, 2014 Source

Create separate landing pages for any original images, which should be linked internally, so these can rank in Google web results.

Put Images on Unique Pages

October 6, 2014 Source

If you have good and unique images on your site, they might benefit from having an individual page to help Google understand the relevancy of the image.

Related Topics

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