Internal Linking

Internal linking is important for both user experience and search engine crawlers, to help them find relevant and important pages. Our Hangout Notes for internal linking cover queries including; the importance of internal linking, how anchor text is used as a ranking signal and how Google handles internally linked parameter URLs for indexing.

Every Step in a Redirect Loses Some PageRank

September 12, 2014 Source

With redirect chains, some additional authority is lost for each redirect in the chains, so you should minimise them, but the amount is small. Google recommends getting links updated to point directly to the new URL.

Related Topics

Backlinks Anchor Text External Linking Disavow Deep App Links