Internal Linking

Internal linking is important for both user experience and search engine crawlers, to help them find relevant and important pages. Our Hangout Notes for internal linking cover queries including; the importance of internal linking, how anchor text is used as a ranking signal and how Google handles internally linked parameter URLs for indexing.

Cross-link Pages to Help Ensure Google Can Discover Them to Decrease Reliance on Pagination

April 18, 2019 Source

Focusing on improving internal linking across product and blog post pages is a good strategy for ensuring Google is able to find these pages on your site rather than relying on pagination.


Google Picks Link With Most Relevant Anchor Text to Understand Context With Multiple Internal Links to Same Page

April 18, 2019 Source

When Google detects pages with multiple internal links to the same target page, it tries to pick the link which has the most relevant anchor text to understand the context.


Google Can Pick Up Links Swapped Out With JavaScript After the Page Has Loaded

March 8, 2019 Source

Google can pick up links that are swapped out with JavaScript after the page has loaded, but not after a specific action like when a user hovers over the link.


Anchor Text is Used as a Ranking Signal to Understand Link Context

March 8, 2019 Source

Google uses anchor text as a ranking signal to help understand the context of a link. John recommends implementing more useful anchor text which provides more meaningful information than "click here".


Internally Linked Parameter URLs Might be Indexed Even if Canonical Points to Clean Version

February 19, 2019 Source

When using parameter URLs for internal linking, it isn’t always guaranteed that the clean version of the URL be indexed if there is a canonical tag to this version. This is because Google has to weigh up which URL should be shown in search.


Internally Link to Seasonal Content so Google Will Index It

November 16, 2018 Source

Publish seasonal content far enough in advance for Google to index it for the required period, and also internally link to this content so Google knows these pages are important and relevant to users which will improve indexing.


Google Can Discover URLs for Crawling if They Are Included in Full as Links within JavaScript

October 30, 2018 Source

JavaScript links aren’t the same as HTML links, but if you include a full URL within a JavaScript link then Google will try to follow it.


Don’t Nofollow Links to Standard Pages Like Terms of Service

September 18, 2018 Source

There is no need to nofollow links to detail pages that exist on most sites, like Terms of Service. Google is good at understanding the content of pages and recognising these standard pages that most sites have.


Google Doesn’t Select Homepages as the Most Important Page by Default

September 18, 2018 Source

Google doesn’t automatically decide that the homepage is the most important page on a site. This is an effect often seen because Google’s signals indicate the homepage is important e.g. through internal linking and backlinks.


Related Topics

Backlinks Anchor Text External Linking Disavow Deep App Links