Local Search

Different to traditional SEO, local search is the practice of optimizing a website for local audiences. To find out more about local SEO, together with best practice recommendations for optimizing your local site, our Hangout Notes cover insights and guidance from Google.

It is not possible to specify which countries and regions content should rank in

December 6, 2021 Source

There is no way to prevent Google indexing content in specific countries and regions, even if it’s not targeted to that audience. The example given was a user who wanted English pages to rank only in the US and the UK. If Google deems the content as relevant to users in other locations, there’s every chance it will be indexed there too (and nothing that webmasters can do to prevent this).

Use Structured Data Testing Tool, Search Console Help Forum & Schema.org Documentation For Local Business Markup

June 11, 2019 Source

For implementing local business markup, use the schema.org documentation to see which attributes are required, the Structured Data Testing Tool for testing that these work, and the Google Search Console forum for getting advice from peers.

Sites Removed from Google My Business Won’t Also be Removed from Search

February 5, 2019 Source

If a website’s Google My Business listing is removed by Google, this doesn’t mean that the website will also be removed from organic search as GMB listings and organic results work separately from one another.

Location Identifiers That Require Interaction Won’t Affect Google

February 5, 2019 Source

If a user’s location is identified in a way that requires interaction which would then change the content, this won’t impact Google because it does not interact, click or type like a user would.

Including a Physical Address on a Site is Not a Ranking Signal

October 19, 2018 Source

Google doesn’t use the inclusion of a physical address as the sign of a good website, however this can be important for users.

Having HTTP Version in Google Listings or Snippets Can Drive Impressions Even After HTTPS Migration

October 2, 2018 Source

If you’re seeing impressions and clicks for the HTTP version of your site after migrating to HTTPS, this could be because the HTTP version is linked to somewhere externally in a knowledge box or your Google My Business listing, for example.

Combine Duplicate Pages Across Owned Sites Into One Page

July 24, 2018 Source

If you have duplicate pages across different sites, try grouping them into one page and listing the different locations where that service or product is available so you have one strong page to rank with.

Google Has no Guidelines for Marking Up Physical Objects Beyond Place ID

May 18, 2018 Source

There isn’t a specific way to markup a physical object outside of Google Place ID. Google no longer uses the geo meta tag or geo sitemap extension. John recommends looking at Schema.org documentation to find relevant markup, as this helps Google understand a page even if it isn’t explicitly used in search.

Don’t Have ‘Near Me’ in Your Content for Location-based Queries

May 15, 2018 Source

Adding ‘near me’ to your content makes no sense for location-based queries. The best way to optimise for local search is marking up your address on your site and setting up a Google My Business page to help Google understand where your company is based.

Related Topics

Geotargeting Language Hreflang Internationalization