Use Structured Data Testing Tool, Search Console Help Forum & Schema.org Documentation For Local Business Markup
For implementing local business markup, use the schema.org documentation to see which attributes are required, the Structured Data Testing Tool for testing that these work, and the Google Search Console forum for getting advice from peers.
Sites Removed from Google My Business Won’t Also be Removed from Search
If a website’s Google My Business listing is removed by Google, this doesn’t mean that the website will also be removed from organic search as GMB listings and organic results work separately from one another.
Location Identifiers That Require Interaction Won’t Affect Google
If a user’s location is identified in a way that requires interaction which would then change the content, this won’t impact Google because it does not interact, click or type like a user would.
Including a Physical Address on a Site is Not a Ranking Signal
Google doesn’t use the inclusion of a physical address as the sign of a good website, however this can be important for users.
Having HTTP Version in Google Listings or Snippets Can Drive Impressions Even After HTTPS Migration
If you’re seeing impressions and clicks for the HTTP version of your site after migrating to HTTPS, this could be because the HTTP version is linked to somewhere externally in a knowledge box or your Google My Business listing, for example.
Combine Duplicate Pages Across Owned Sites Into One Page
If you have duplicate pages across different sites, try grouping them into one page and listing the different locations where that service or product is available so you have one strong page to rank with.
Google Has no Guidelines for Marking Up Physical Objects Beyond Place ID
There isn’t a specific way to markup a physical object outside of Google Place ID. Google no longer uses the geo meta tag or geo sitemap extension. John recommends looking at Schema.org documentation to find relevant markup, as this helps Google understand a page even if it isn’t explicitly used in search.
Don’t Have ‘Near Me’ in Your Content for Location-based Queries
Adding ‘near me’ to your content makes no sense for location-based queries. The best way to optimise for local search is marking up your address on your site and setting up a Google My Business page to help Google understand where your company is based.
Google My Business Listings Don’t Influence Organic Search
The presence of a Google My Business listing doesn’t influence the ranking of that site in organic search. However, the local one box is populated by businesses with a Google My Business listing.