A rel=”nofollow” attribute can be added to links to inform search engines to ignore and not follow them. Nofollow links do not pass authority and will therefore not impact search rankings and can be used for both internal and external links. Within our Hangout Notes we cover advice from Google around how they manage this directive with further recommendations for best practice use.

To better control page indexing, use ‘noindex’ on pages rather than ‘nofollow’ tags on internal links

November 1, 2021 Source

Adding rel=”nofollow” tags to internal links is not recommended as a way to control indexing. Instead, John suggests adding noindex tags to pages that you don’t want indexed, or removing internal links to them altogether.

External Links Shown in GSC Can Contain Disavowed or Nofollowed Links

October 4, 2019 Source

The external links shown in Google Search Console are a sample of all the links found by Google, so not all of them will be displayed in the tool. The sample data may include links that have been disavowed or nofollowed.

Main Change With New Nofollow Attributes is For Outbound Links

September 20, 2019 Source

The plan for the update to rel=nofollow links becoming a hint is to make it so that minimal changes are required when using nofollow links internally on a site. John believes they will continue to see internal nofollow pages as not as important to be crawled or indexed. We asked a number of top SEO experts for their opinion on these changes and the impact they anticipate, you can find out more in our post here.

Nofollow X-Robots-Tag Wouldn’t Stop Google Following a Redirect

February 19, 2019 Source

A nofollow X-Robots-Tag wouldn’t stop Google from following a server-side redirect, as Google wouldn’t even look at the content of the page so there would be no links to follow anyway.

Guest Post Links Should Be Nofollowed

December 22, 2017 Source

John recommends having rel=nofollow on the links in guest posts.

Nofollow Obsolete When Noindex Already Present

December 12, 2017 Source

When a page is noindexed, not only will it be removed from the index but also over time all of the links associated with the page will be removed from the link graph so nofollow is made obsolete.

Use Nofollow to Stop Googlebot Crawling Too Far

July 7, 2017 Source

Google recommends using internal nofollow links to stop Googlebot crawling too far in one direction e.g. endless calendar links, faceted navigation and pagination.

Googlebot Crawls URLs in JavaScript Code But Treats Them as Nofollow

June 30, 2017 Source

Googlebot crawls urls found in JavaScript code and automatically nofollows them. If the JavaScript modifies the HTML, then Google will respect a nofollow attribute.

Unnatural Links to External Sites Might Cause All Links to be Ignored

May 30, 2017 Source

Unnatural links to external sites, such as paid links or links within user-generated content may cause Google to lose trust in all the links from a site, so they should be nofollowed.

Related Topics

Crawling Indexing Crawl Budget Crawl Errors Crawl Rate Disallow Sitemaps Last Modified Noindex RSS Canonicalization Fetch and Render