A rel=”nofollow” attribute can be added to links to inform search engines to ignore and not follow them. Nofollow links do not pass authority and will therefore not impact search rankings and can be used for both internal and external links. Within our Hangout Notes we cover advice from Google around how they manage this directive with further recommendations for best practice use.

Nofollow X-Robots-Tag Wouldn’t Stop Google Following a Redirect

February 19, 2019 Source

A nofollow X-Robots-Tag wouldn’t stop Google from following a server-side redirect, as Google wouldn’t even look at the content of the page so there would be no links to follow anyway.

Guest Post Links Should Be Nofollowed

December 22, 2017 Source

John recommends having rel=nofollow on the links in guest posts.

Nofollow Obsolete When Noindex Already Present

December 12, 2017 Source

When a page is noindexed, not only will it be removed from the index but also over time all of the links associated with the page will be removed from the link graph so nofollow is made obsolete.

Use Nofollow to Stop Googlebot Crawling Too Far

July 7, 2017 Source

Google recommends using internal nofollow links to stop Googlebot crawling too far in one direction e.g. endless calendar links, faceted navigation and pagination.

Googlebot Crawls URLs in JavaScript Code But Treats Them as Nofollow

June 30, 2017 Source

Googlebot crawls urls found in JavaScript code and automatically nofollows them. If the JavaScript modifies the HTML, then Google will respect a nofollow attribute.

Unnatural Links to External Sites Might Cause All Links to be Ignored

May 30, 2017 Source

Unnatural links to external sites, such as paid links or links within user-generated content may cause Google to lose trust in all the links from a site, so they should be nofollowed.

No limits to the Number of Nofollowed External Links on a Page

May 30, 2017 Source

Google doesn�۪t have a limit for the number of nofollowed external links on a page.

Google Passes Signals Normally for Links with rel="noopener noreferrer"

May 16, 2017 Source

Following a recent WordPress update, rel="noopener noreferrer" attributes have been added to links opening in a new tab. Google ignores these attributes and passes all signals normally for these links as long they don�۪t have a nofollow.

Google Might Nofollow Links in Widgets and Apply a Manual Penalty to the Target Site

May 16, 2017 Source

If Google detects a significant number of links within a widget, it will nofollow them, and may apply a manual action penalty to the site where the links point to.

Related Topics

Crawling Indexing Crawl Budget Crawl Errors Crawl Rate Disallow Sitemaps Last Modified Noindex RSS Canonicalization Fetch and Render