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Noindex

A rel=”noindex” directive is used to instruct search engines not to include a page within their index, to prevent it from appearing within search results. Our SEO Office Hours Notes below explain the use of this directive, along with further advice compiled from Google’s Office Hours sessions and real-world examples.

For more on noindex directives, check out our article:  Noindex, Nofollow & Disallow.

Videos Blocking Googlebot May Still be Crawled and Indexed

Blocking Googlebot from crawling a video may still result in a video snippet appearing in search if the video file is embedded from a different location, if some Google datacentres haven’t yet seen the updated version or if the video URL has parameters attached.

12 Jun 2018

Noindex & 410 Pages Are Removed Faster Than 404

Noindex and 410 remove pages from Google’s index at about the same speed, and both are slightly quicker than using a 404.

1 Jun 2018

Adding Noindex with JavaScript Isn’t Recommended, Use Static HTML

If you add a noindex tag using JavaScript then its effects will be delayed as Google will only pick it up in the second wave of rendering and indexing. Google can read the tag after rendering but static HTML is recommended instead.

29 May 2018

Noindexing Images Will Cause Omissions From Image Search & Video Search

Noindexed images won’t appear in Google image search and if a site hosts its own videos the thumbnail image won’t be indexed, meaning that the video won’t be indexed either.

13 Apr 2018

Ensure All Product Pages Can be Crawled With Considered Use of Noindex

eCommerce sites with facets should be careful which pages are noindexed because this may make it difficult for Googlebot to crawl individual product pages e.g. noindexing all category pages. Webmasters might consider noindexing specific facets or deciding that everything after a certain number of pages in a paginated set be noindexed.

13 Apr 2018

Noindex Errors Are Differentiated by Source of URL in the New Search Console

In the new Search Console the noindex errors are differentiated by the source of the URL. Google will assume an error on your side if you submit a noindexed URL, as opposed to finding noindexed URLs found through crawling.

6 Apr 2018

Google Will Remember & Recrawl Noindexed Pages

Noindexed pages will be remembered and crawled by Google. They should be removed from sitemaps.

6 Apr 2018

Use canonicalization Instead of Noindex for Duplicate Content

John recommends using rel=canonical instead of noindex in order to deal with duplicate content in the best way. This way the signals from both page versions can be combined rather than dropping all the signals from the noindexed page.

3 Apr 2018

Nofollow Obsolete When Noindex Already Present

When a page is noindexed, not only will it be removed from the index but also over time all of the links associated with the page will be removed from the link graph so nofollow is made obsolete.

12 Dec 2017

Tag Pages Are Usually Seen as Low Quality

Tag pages are usually low quality and look like search results pages, so it doesn’t make sense for Google to show them in search results and the prefer to show pages with content.

3 Nov 2017

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