Redirection is a process put in place to forward site visitors to an alternative page when the page they are looking to view is no longer live on the site. Redirects may be implemented for migration purposes, as well as for site re-architecture and when pages naturally expire. They can also be used to consolidate ranking signals. Our Hangout Notes cover the different redirection types and explore how Google understands these.

URL Inspection Tool Silently Processes Redirects to Display Target Page

December 13, 2019 Source

The URL Inspection Tool generally displays the content that Google will index rather than the entered URL. If it has a redirect, this will be silently processed and the target page will be shown instead.

Google Will Not Render JavaScript Content if The Page Returns a Redirect or Error Code

November 12, 2019 Source

If you have a page which contains JavaScript content but it returns a redirect or an error code, Google will not spend time rendering the content. For example, if you use JavaScript on a 404 page to display an error message or links. With redirects, Google does not need to render the content in order to follow the redirect to the new page.

There is no Harm in Redirecting Parked Domains to a Live Website

September 6, 2019 Source

If you have parked domains redirecting to your main site, for example for offline marketing purposes, there is no negative impact from an SEO perspective.

Use Redirects & Canonical Tags to Stop Data From Other Site on Same IP Being Included in GSC

September 3, 2019 Source

If there are internal links between two sites on the same IP address, data for both sites can sometimes appear in the same GSC account. If you don’t want Google crawling the other site then add redirects or canonical tags pointing to the main site.

Implement Redirects From Mobile Pages to Desktop Pages For Desktop Users

September 3, 2019 Source

If you have a separate m-dot site, Google will usually pick this as the preferred canonical version after mobile-first indexing and the m-dot site will be shown in desktop search results. To avoid negative UX, implement redirects to the desktop version for desktop users.

Redirects Can Impact Crawl Budget Due to Added Time for URLs to be Fetched

August 9, 2019 Source

If there are a lot of redirects on a site, this can impact crawl budget as Google will detect that URLs are taking longer to fetch and will limit the number of simultaneous requests to the website to avoid causing any issues to the server.

Google May Index Redirected URLs if Served in Sitemap Files

June 28, 2019 Source

Redirects and sitemaps are both signals that Google uses to select preferred URLs. If you redirect to a destination URL but the source URL is in a sitemap, this is giving Google conflicting signals about which URL you want to be shown in search

Make Sure Hosting & Redirects Are Set Up Correctly After Migration so Google Doesn’t Think Site is Offline

June 11, 2019 Source

If part of your website doesn’t work when Google is trying to access it, such as www. pages, Google could assume that the site has gone offline. Ensure that redirects and the hosting is set up correctly to avoid this from happening.

The Target Page of a Redirect Will be Used to Determine Relevance

May 17, 2019 Source

When crawling a redirected page, Google will use the content of the target URL in order to determine the relevance of the page, as it will see different content when crawling the redirected URL.

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