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Rich Snippets

Rich snippets are used within search results to display additional data from a webpage and are generated through structured data. Rich results allow search engines to provide more useful information to users, to encourage them to click-through to the site. To find out more about how rich results are generated and best practice recommendations from Google, our SEO Office Hours recaps below cover these key insights and guidance.

Further reading: State of the SERPs: 7 Enhanced SERP Features & Rich Result Types to Know

Repeated Descriptions Will Result in Snippets

You can use the same meta description on multiple pages, but Google is more likely to generate a snippet from the page’s content.

1 Jul 2016

Structured Markup Doesn’t Affect Rankings

Structured markup data doesn’t affect the rankings, only the rich snippets which are displayed.

28 Jun 2016

Rich Snippets Need to Be Correct, Relevant, and on Quality Pages

In order for rich snippets to be displayed in organic search results, they need to be implemented correctly, relevant to the content and on quality pages.

12 Feb 2016

Rich Snippets Won’t be Displayed for Low Quality Pages

Structured markup has to be technially correct, and they are accepted from a policy, and also meet quality criteria to be displayed. If you do a site: command for a URL, and can see the markup appearing, but it doesn’t appear for regular searches, it means the markup has been implemented successfully but the page does not meet the quality criteria.

1 Dec 2015

Structured Snippets Are Extracted Automatically

Structured snippets are extracted automatically. Tables and lists can get picked up. Schema markup is still helpful.

26 Sep 2014

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