No Specific Way to Optimise For BERT Apart From Writing Naturally
There isn’t anything specific you need to do to optimise for BERT, as this update is about Google’s algorithms understanding natural language better.
Implementing Dark Mode Option Will Not Affect a Site’s SEO
Implementing dark mode on a website will not impact SEO. This is because it is usually implemented by CSS, which doesn’t affect how Google is able to crawl, render or index a site.
Google’s Core Updates Affect a Number of Ranking Signals, Rather Than Specific Ones
The core updates Google implements affect a number of the ranking signals that they use in their algorithms. They aren’t just focused on specific signals such as content or links.
A Readiness Classifier & Algorithm is Used to Determine Mobile-first IndexingA Readiness Classifier & Algorithm is Used to Determine Mobile-first Indexing
A readiness classifier is used to determine whether or not pages are ready for mobile-first indexing and looks at elements like internal linking, anchor text and content differences. However, if the algorithm determines that the majority of pages are ready then the site will be moved, even if some pages have content inconsistencies. This could impact rankings.
Pages Can be Shown in Google Discover Regardless of Language of Site
The language of a website doesn’t matter for its pages to be able to be shown in Google Discover. The main criteria is that they are crawlable and indexable.
Google Discover Isn’t Limited to Content From News Sites
The Google Discover feed doesn’t just contain articles from news sites. Blog posts and forum entries can also be featured within it.
You Don’t Need to Have AMP to Appear in Google Discover
Regular HTML pages can appear in Google Discover, it isn’t limited to showing AMP. However, if you want to show large images for your site in Google Discover you need to go to the Help Center and submit a form.
Google Discover is Based on User Interests Rather than Queries
Google Discover isn’t associated with queries as it is based on what Google thinks the user’s interests are, so to show up there you need to focus on topics that interest your users rather than keywords.
The Last Updated Date of a Page Does Not Play a Role in Rankings
While useful from a user’s perspective, the last updated date doesn’t impact the crawling, indexing or performance of a page within search results.