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Google Search Console Tips

Google Search Console (previously called Webmaster Tools) is a free tool provided by Google for website owners to monitor performance and traffic. GSC also offers search engine optimization recommendations and fixes. Our SEO Office Hours recaps below cover a range of advice from Google to help you better understand and get the most out of this fundamental SEO tool.

Google Checks Robots.txt Once per Day

Most sites have their robots checked once a day, you can speed this up manually by submitting it within the robots.txt tool in Search Console.

29 Jan 2016

Search Console Indexed Pages Count Includes Duplicates

The Index Count in Search Console may include duplicates which may be filtered out of results, and suggests Sitemaps containing your unique URLs as the best method for measuring indexing.

1 Dec 2015

URLs Removed With the URL Removal Tool Will Be Crawled and Indexed But Stripped From Search Results

If you use the URL removal tool, they should disappear from results within a day. However they are still technically indexed, and recrawled periodically, so when the removal expires, they will appear again based on the latest crawl data. Later he clarifies that these URLs are just stripped out of the search results at the last minute, and is still included in other calculations.

16 Oct 2015

Changes in target country for a site

When you update target country in Search Console, it can sometimes take a month or so for the result to be updated in search results, particularly if you’re working with a well-established site.

8 Sep 2015

Submit Updated Robots.txt via Search Console

If you submit your robots.txt file via the Search Console Robots testing tool, they will recrawl it immediately instead of waiting for the normal daily check.

25 Aug 2015

URL Removal Tool Affects All Domain Variations

If you use the URL removal tool, it will also remove all www/non-www and http/https versions of the URL. So the URL removal tool cannot be used to resolve problems with URLs on the wrong protocol.

19 May 2015

Search Console Analytics Only Includes a Single Impression per SERPs Page

In the new Search Analytics, if a domain appears multiple times in the same search results, it only counts as a single impression, including local results. The highest position from the results is taken and used for average calculations.

19 May 2015

Unlisted Is a Generic International Targeting Option

If your site is international and doesn’t target any country in particular, rather than not specifying a geographic setting in Webmaster Tools, you should choose ‘Unlisted’. Changes to this setting should be visible within a week or so.

24 Apr 2015

HTTP and HTTPS Domain Variations Should Be Verified in Search Console

Both http and https domain variations should be verified in Webmaster Tools, but only some of the data is unique.

23 Dec 2014

Break XML Sitemaps into Small Chunks

Breaking up XML Sitemaps into smaller groups can give you more feedback on indexing issues, which are reported separately for each Sitemap in Webmaster Tools.

23 Dec 2014

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