Google Omits Pages from Search Results if Multiple Versions of Same Result Are Found
The ‘show omitted results’ link in the search results is shown when there are multiple results that would display the same snippet or preview. Google does this as it doesn’t make sense to show users the exact same snippet multiple times for different pages.
No Specific Way to Optimise For BERT Apart From Writing Naturally
There isn’t anything specific you need to do to optimise for BERT, as this update is about Google’s algorithms understanding natural language better.
There is No Way to Choose Date Google Will Show For a Page in Search Results
There isn’t a way to display the last updated date rather than the published date in search results. However, Google tries to work out which date would be most appropriate to display. This could also be the date when it first saw the page or when it saw the page was last updated. In a lot of cases Google will not show the date at all, as it doesn’t see this as an important thing to display.
Site Quality Doesn’t Impact Whether Sitelinks Shown in SERPs
Google will display sitelinks in search results when it makes sense for the query a user is searching for. It isn’t determined by the quality of a website.
Google Discover is Based on User Interests Rather than Queries
Google Discover isn’t associated with queries as it is based on what Google thinks the user’s interests are, so to show up there you need to focus on topics that interest your users rather than keywords.
Google May Temporarily Test Displaying Sites to Users in Different Countries
Google will test displaying sites to users in different counties to see if the content is useful for them, so data in GSC may be affected by these temporary changes. You can usually identify temporary behaviour by checking the number of impressions seen for certain pages in different countries to see if it lower than what is typically seen.
Including Jump Links Doesn’t Have a Direct Impact on Rankings
Including jump links within a piece of content can improve usability but this doesn’t have any direct impact on search and rankings.
Previously Visited Pages Are More Likely to Be Shown in Personalized SERPs
If a user has previously visited a particular page from search results, it is more likely that this page will be shown in personalized search results for them in future. This won’t apply to any other pages within that website that the user has never visited.
Sites Ranking for Unrelated Queries May Be Hacked
If a site starts ranking for completely unrelated queries that it doesn’t have content for, it is worth checking what content is being shown to Google, via the Inspect tool, to see the site has been hacked.