Google Discover is Based on User Interests Rather than Queries
Google Discover isn’t associated with queries as it is based on what Google thinks the user’s interests are, so to show up there you need to focus on topics that interest your users rather than keywords.
Google May Temporarily Test Displaying Sites to Users in Different Countries
Google will test displaying sites to users in different counties to see if the content is useful for them, so data in GSC may be affected by these temporary changes. You can usually identify temporary behaviour by checking the number of impressions seen for certain pages in different countries to see if it lower than what is typically seen.
Including Jump Links Doesn’t Have a Direct Impact on Rankings
Including jump links within a piece of content can improve usability but this doesn’t have any direct impact on search and rankings.
Previously Visited Pages Are More Likely to Be Shown in Personalized SERPs
If a user has previously visited a particular page from search results, it is more likely that this page will be shown in personalized search results for them in future. This won’t apply to any other pages within that website that the user has never visited.
Sites Ranking for Unrelated Queries May Be Hacked
If a site starts ranking for completely unrelated queries that it doesn’t have content for, it is worth checking what content is being shown to Google, via the Inspect tool, to see the site has been hacked.
Algorithms Are Updated Based on Query Types Rather Than Industry Types
Algorithms aren’t updated for particular industries, but are instead updated based on particular types of queries.
Organic Ranking Factors Also Apply to SERP Video Carousels
The same organic ranking factors apply to video carousels in the SERPs, so an increased number of backlinks alone won’t improve the chances of a video being shown in a carousel.
Google Will Create a Knowledge Panel for Websites Organically Over Time
Google can recognise queries that lead to particular websites and will create a knowledge panel for this over time if it has enough information about your website already.
Generic Category Pages Less Likely to Bring in Valuable Traffic That Will Convert
Don’t focus too much on generic category pages as the queries that these would rank for are so broad that they wouldn’t bring in valuable traffic that will convert on your website.