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Search Queries

A search query is the word or string of words a user types into a search engine and will be used to determine the most relevant and useful results for what they are looking for. Our Hangout Notes cover insights from Google around how they use and understand search queries, along with recommendations for optimising your site for searcher intent.

Searches with Quotes, Site: and Info Don’t Represent Ranking Positions

Verbatim search using quotes, site: and info: queries are artificial queries which don’t really represent the rankings of content.

1 Nov 2016

Search Phrases Referring to a Specific Site Become Navigational Queries

A search phrase made up of multiple words can be recognised by Google as a navigational query over time if they refer to a specific website.

21 Oct 2016

There Is No Way to See Which AMP Pages Are Indexed in Google

AMP pages don’t appear in the index so site: queries won’t show them. Search console will only show you a total count, and a list of pages with problems. John suggests using analytics data to see pages with visits from Google to infer the pages are indexed.

4 Oct 2016

Use Info: Queries to Find Duplicate Pages

If you search for a URL with an info: query, and Google shows an alternative URL, it shows that Google thinks the pages are equivalent.

4 Oct 2016

Same Queries Might Serve both Static and Fresh Content

John suggests that some queries need to include both static and fresh content, and that queries may change over time.

12 Aug 2016

Google Recognises Brand Phrases

Your brand name can include spaces, and doesn’t have to match your domain, as Google can recognises whole phrases which are relevant.

8 Mar 2016

Site query order isn’t specific

The order of search results for site: query in Google isn’t meaningful.

26 Feb 2016

HTML bookmarks may be shown in SERPs

Sometimes Google will show the HTML bookmarks (e.g.href="#bookmark") in the SERPs results next to a page.

26 Feb 2016

Only Google Search Results Pages Count as Referrals

In Chrome, if you start typing a domain into the Google Search box, it doesn’t count as a referral from Google and will be treated as direct. t’s only counted as a Google referral if a results page has been shown.

12 Feb 2016

The Link Search Operator Doesn’t Work for All Websites

The Link: search operator in Google doesn’t work for all websites due to a bug, but hasn’t been retired.

1 Dec 2015

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