Site Architecture

A site’s architecture refers to the structure of pages on a website and how they are linked together. Site architecture affects how search engine’s crawl a website and how users navigate through a site. As an important factor for SEO, our Hangout Notes cover best practice guidance and advice to ensure your site architecture is optimally structured. To learn more about the ins and outs of this topic, make sure you check out our Ultimate Guide to Site Architecture Optimisation.

Separate Adult Content so the Non-Adult Content Can Rank

May 1, 2018 Source

If you have a combination of adult and non-adult content, the non-adult content may not be able to rank due to Google’s safe search algorithms. To avoid this, make sure these sections of your site are distinctly separated.


Google Recrawls All URLs Following Major Structural Changes to Understand Context

March 27, 2018 Source

Google needs to recrawl and reprocess all URLs following major structural changes to understand the new context of these page on the website.


Consider Merging Similar Category Pages to Consolidate Authority in Search

March 9, 2018 Source

Consider evaluating category pages to see if they can be merged to make even stronger ones, especially if two category pages are ranking for similar clusters of queries.


Content Less Than 3 Clicks From Homepage is Good Practice But Not Required

December 1, 2017 Source

Keeping content no more than 3 clicks from the homepage is good practice but not a requirement for Google.


Tag Pages Are Usually Seen as Low Quality

November 3, 2017 Source

Tag pages are usually low quality and look like search results pages, so it doesn’t make sense for Google to show them in search results and the prefer to show pages with content.


Microsites Can Be Seen as Doorway Pages

November 3, 2017 Source

Microsites often look like a collection of doorway pages. If you are looking to build these microsites up in the long run then this might be an option, but if they don’t have value beyond driving traffic to another site, then microsites aren’t recommended for search and should be noindexed.


Test Navigation Models to Reduce Click Depth & Improve UX

October 20, 2017 Source

Consider testing out different navigation models on your site to improve user experience and reduce click depth to important products/pages on your site.


Place Links to Important Pages Higher in a Site Hierarchy

July 7, 2017 Source

Make sure links to your most important pages are relatively high up in a site hierarchy so Googlebot and users can reach them quickly and so Google can pass Pagerank more quickly.


Canonicalise Faceted pages to Non-filtered Version

May 30, 2017 Source

Google recommends allowing crawling of faceted pages but canonicalise to non-filtered version of that page instead of blocking them with robots.txt.


Related Topics

HTTPS URL Parameters URL Architecture Subdomains Canonical Domain Facets / Faceted Navigation TLDs Site/Page Quality