Site Architecture

A site’s architecture refers to the structure of pages on a website and how they are linked together. Site architecture affects how search engine’s crawl a website and how users navigate through a site. As an important factor for SEO, our Hangout Notes cover best practice guidance and advice to ensure your site architecture is optimally structured. To learn more about the ins and outs of this topic, make sure you check out our Ultimate Guide to Site Architecture Optimisation.

Content Behind Search Forms May Not Be Seen

December 1, 2015 Source

Google will have trouble finding all the content on sites with a large number of pages which can only be reached through a search form. John recommends some kind of sensible linking structure.

Migrate Replaced Products to New URLs

March 27, 2015 Source

If a product is replaced, you can move the old product content to a new archive URL, then put the latest product on the existing URL. This allows the same URL to rank over time, and always serve the latest version of the product, and allow the historical product content to be kept.

Click Depth Will Affect PageRank

October 24, 2014 Source

The higher the number of clicks from the home page (crawl depth), the lower the pagerank and crawl rate which could affect rankings.

Canonicalised Pages Stay in Google’s Index

August 29, 2014 Source

Canonicalised pages may remain showing as indexed for site: searches depending on the ‘site structure’. They are no considered as hard as a redirect, and the page can still surface for unique content. Canonical URLs are not crawled immediately, like a redirect would be. John suggests that if you have a large number of incorrect canonical tags, such as many pages canonicalising to a single page, they might ignore all canonical tags across the site. Google makes a clear recommendation that cleaning up broken canonical tags is a good idea.

Related Topics

HTTPS URL Parameters URL Architecture Subdomains Canonical Domain Facets / Faceted Navigation TLDs Site/Page Quality