Site/Page Quality

The quality of a website is important when search engines are determining the ranking of pages. Ensuring your website provides high quality, useful and informative content is also essential for a positive user experience. Within our Hangout Notes we cover insights from Google around how they determine a quality website, with recommendations for ensuring your site provides quality content for users.

Removing Low Quality Pages Takes Months to Impact Crawling and Site Quality

March 20, 2020 Source

Removing low-quality pages from your site may have a positive impact on crawling the rest of the site, but could take 3-9 months until you see changes in crawling which can be measured using log files. Improvements in the overall site quality may take even longer to have an impact. It’s unusual to have any negative impact from removing cruft content.

Sites With Slow Response Pages are Crawled Less

March 20, 2020 Source

If Google can’t recrawl pages quickly enough due to poor page response times then they won’t recrawl pages as often as they would like to.

Google Does Not Use W3C Validation

March 6, 2020 Source

Google does not use W3C validation for web search, so you do not need to worry if your pages have any validation errors, however the validator is a great way to make sure your pages display properly with other systems like screen readers.

Inform Google of Efforts Made to Clean Up & Remove Pages Under Manual Review

February 7, 2020 Source

If you have a lot of pages that are under manual review and you delete a lot of those as an effort to clean them up, then John would recommend mentioning this in your reconsideration request. This shows that you have taken significant steps to clean up any pages which are under review.

There Are No Issues With Having More Than One Author For a Post

October 4, 2019 Source

Google has no issues with having more than one author attributed on a post.

Site Quality Doesn’t Impact Whether Sitelinks Shown in SERPs

August 9, 2019 Source

Google will display sitelinks in search results when it makes sense for the query a user is searching for. It isn’t determined by the quality of a website.

No Need to Optimize Websites Specifically for Quality Raters

June 11, 2019 Source

You don’t need to specifically optimize sites to be accessible for Google Quality Raters because they won’t be reviewing individual sites. The Quality Raters are simply given a list of SERPs with and without an algorithm change, and they then decide which set of results is better.

Don’t Focus on tf-idf to Optimize Pages as Search Algorithms Are Much More Complex Now

April 18, 2019 Source

John recommends not focusing on tf-idf because it is a very old metric and algorithms have evolved a lot since then. Using tf-idf to squeeze words into your pages is unlikely to be useful and is a short-sighted approach.

Google Does Not Use Domain Authority in its Search Algorithms

April 18, 2019 Source

Google does not use Domain Authority to rank pages in its search results, as it is a third-party metric.

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