Site/Page Quality

The quality of a website is important when search engines are determining the ranking of pages. Ensuring your website provides high quality, useful and informative content is also essential for a positive user experience. Within our Hangout Notes we cover insights from Google around how they determine a quality website, with recommendations for ensuring your site provides quality content for users.

Speed is a Minor Ranking Factor Compared to Content Quality or Relevance

February 5, 2019 Source

Improving site speed alone probably won’t change rankings or visibility for a website because it is a very small factor compared to the relevance and quality of a page’s content with regards to rankings.

Follow Quality Guidelines But Focus on UX

January 22, 2019 Source

John recommends using the Webmaster Quality Guidelines as a guide for content quality, but suggests not focusing too much on what Google is doing from an algorithmic standpoint. Instead focus on making and optimizing sites that provide good user experiences.

Quality Rater Guidelines & EAT Don’t Directly Impact Rankings

November 16, 2018 Source

EAT and the Quality Rater Guidelines show where Google is heading in the future for providing better content to users, but they don’t directly impact Google’s algorithms.

Treat Tag Pages Like Any Other Page & Only Noindex Low Quality Ones

November 16, 2018 Source

John recommends treating tag pages like any other page on your site and to differentiate between useful tag pages and low quality tag pages by noindexing the low quality ones.

Homepages That Don’t Rank Well Might be Over-optimised

October 19, 2018 Source

Instances where a homepage doesn’t rank well can sometimes be due to over-optimisation, with Google detecting keyword stuffing in the content.

Number of Noindexed Pages Has No Effect on Rankings or Site Quality

October 2, 2018 Source

Having a lot of noindexed pages doesn’t affect rankings or how Google perceives a site’s quality. For example, many sites need to noindex private content that requires a user to log in to access.

When splitting a category page into two separate pages, John recommends redirecting the old URL to one of the new pages and then updating internal linking normally within your website’s structure. There is no specific markup which can tell Google that a page has been split into two separate pages.

September 18, 2018 Source

Sites looking to recover after Google’s core algorithm update on August 1st should focus on making their pages more relevant for searchers. It takes time for Google to understand how individual pages and whole sites are relevant and the impact of changes that have been made.

Google May Consider Merging Information From Quality Rater & Webmaster Guidelines

September 7, 2018 Source

John said that Google may consider merging information from the Quality Rater Guidelines with their Webmaster Guidelines in the future.

Google Will Only Use Structured Data For Trustworthy, High Quality Sites

July 24, 2018 Source

Structured data needs to be correctly implemented from a technical perspective and needs to be applied to relevant content, but to display it in search Google also has to judge the site as high quality and trustworthy.

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HTTPS Parameters Site Architecture URL Architecture Subdomains Canonical Domain Facets TLDs