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Site/Page Quality

The quality of a website is important when search engines are determining the ranking of pages. Ensuring your website provides high quality, useful and informative content is also essential for a positive user experience. Within our Hangout Notes we cover insights from Google around how they determine a quality website, with recommendations for ensuring your site provides quality content for users.

Websites are Responsible for User Generated Content Quality

If you allow users to add content to a website, you are responsible for any content quality issues. You can use solutions like canonicals and noindex.

12 Jun 2017

User-generated Content May Cause SERP Fluctuations

Sites with user-generated content may see SERP fluctuations as the algorithms may change how it judges content quality.

30 May 2017

Google Measures Site Quality Separately for Each Section of a Site

Google has moved to understanding sections of a site, and measuring quality for each section.

2 May 2017

Affiliate Based Sites Require Unique Content

Affiliate links do not affect a site’s quality, but Google requires you to have some unique value.

7 Apr 2017

Fonts Don’t Affect Page Quality

The font used for text doesn’t affect page quality, even Comic Sans.

7 Mar 2017

Google Doesn’t Care About 404 Page Quality

Google doesn’t care how good your 404 page is or what content you include.

10 Feb 2017

Relevancy and Quality Varies by Search Query

Google varies the importance of relevancy versus quality depending on the search query.

10 Jan 2017

Use Site: to Test Rich Snippets

The Rich Snippet testing tool only checks the syntax is valid. Use Site: to check how your rich snippets will be displayed and confirm they conform to the policy requirements and meet the quality criteria.

13 Dec 2016

New Content Inherits a Domain Quality Score

Google doesn’t have a domain authority score, but new content for any site Google falls back to a general quailty rating until they can establish specific information.

29 Nov 2016

Pages with Significant Ads Above the Fold May Drop in Rankings

Google may lower rankings for pages if ads cover a significant part of the page above the fold.

1 Nov 2016

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