Site Speed

Site speed relates to how fast a site is able to load the content and resources contained on it. Speed affects a user’s experience of the website while also impacting how efficiently search engines are able to identify, crawl and index content. Our Hangout Notes will help you understand the importance of having a fast site, along with advice to improve site speed. To learn more about the most important considerations around this topic, make sure you read our Ultimate Guide to Site Speed & Performance.

User Experience Speed Metrics Affect Rankings

March 20, 2020 Source

The page speed metrics Google uses to rank pages is based on a real user’s rendered experience, not simply the fetch time of a page.

Noticably Slower Page Speed Affect Rankings

March 17, 2020 Source

Page speed mostly affects websites in search which are very slow. You probably wouldn’t see a ranking difference between sites which are reasonably fast, but you might if there is a noticable difference in speed.

Speed Testing Tools Don’t Reflect Google’s Ability to Pre-render & Cache AMP Pages

December 27, 2019 Source

When displaying AMP pages, Google is able to pre-render and cache them directly from the search results, which saves the time typically spent retrieving the initial HTML to get the rendered version. However, this isn’t something that is taken into account in the testing tools.

Confirm PageSpeed Insights & Structured Data Testing Tool IP Addresses with Test Page

October 4, 2019 Source

PageSpeed Insights and the Structured Data Testing Tool use different IP addresses than Googlebot. There isn’t a list of IP addresses that they currently use, so check this using a test page and analyse the requests coming from these tools.

Speed is Critical For Google to Index Content Quickly

September 27, 2019 Source

In order to index content quickly, for example news articles, Google need to be able to crawl the pages quickly. This includes being able to access the server quickly, with pages also loading quickly.

PageSpeed Insights Lab Tests & Aggregate CrUX Report Data Are Used for Assessing Site Speed

July 23, 2019 Source

Some of the sources that Google uses to assess site speed are PageSpeed Insights lab tests and aggregrate data from the Chrome User Experience Report.

Speed Metrics Important for UX Are Different to Metrics Important for Crawling & Indexing

May 3, 2019 Source

While there is some overlap, speed metrics that are important for UX are completely different to those used for crawling and indexing. For the latter, Google needs to be able to request the HTML pages as quickly as possible and server response time is also important.

Use Lighthouse Metrics to Understand How Users Experience Site Rather Than Search Engine Algorithms

February 19, 2019 Source

Google uses a variety of metrics to determine site speed, but a lot of the metrics in Lighthouse are more likely to impact how users judge speed rather than Google’s search algorithms. John recommends testing site speed with users rather than trying to determine if Google sees it as too slow.

Speed is a Minor Ranking Factor Compared to Content Quality or Relevance

February 5, 2019 Source

Improving site speed alone probably won’t change rankings or visibility for a website because it is a very small factor compared to the relevance and quality of a page’s content with regards to rankings.

Related Topics

Internal Search User Experience Pagination