Site Speed

Site speed relates to how fast a site is able to load the content and resources contained on it. Speed affects a user’s experience of the website while also impacting how efficiently search engines are able to identify, crawl and index content. Our Hangout Notes will help you understand the importance of having a fast site, along with advice to improve site speed. To learn more about the most important considerations around this topic, make sure you read our Ultimate Guide to Site Speed & Performance.

Speed Metrics Important for UX Are Different to Metrics Important for Crawling & Indexing

May 3, 2019 Source

While there is some overlap, speed metrics that are important for UX are completely different to those used for crawling and indexing. For the latter, Google needs to be able to request the HTML pages as quickly as possible and server response time is also important.


Use Lighthouse Metrics to Understand How Users Experience Site Rather Than Search Engine Algorithms

February 19, 2019 Source

Google uses a variety of metrics to determine site speed, but a lot of the metrics in Lighthouse are more likely to impact how users judge speed rather than Google’s search algorithms. John recommends testing site speed with users rather than trying to determine if Google sees it as too slow.


Speed is a Minor Ranking Factor Compared to Content Quality or Relevance

February 5, 2019 Source

Improving site speed alone probably won’t change rankings or visibility for a website because it is a very small factor compared to the relevance and quality of a page’s content with regards to rankings.


Lighthouse Analysis Uses Medium-end Smartphone on 3G Connection

January 22, 2019 Source

Lighthouse analysis uses an average smartphone on a 3G connection to measure speed. This might account for discrepancies between Lighthouse and independent tests which might be carried out over a much faster Wi-Fi connection.


Server Location Shouldn’t Impact Google’s Page Speed Measurement

November 30, 2018 Source

The geographic location of a web server shouldn’t impact Google’s measurement of page speed. They have labs data to artificially measure the speed a page would take, and field data to measure the speed of pages for real users.


Google Speed Tool Scores Don’t Map One-to-one with How Speed is Used for Rankings

November 27, 2018 Source

The scores shown in Google’s page speed tools such as PageSpeed Insights don’t map one-to-one with how sites will be ranked in search in relation to their speed.


Lab Data & Field Data Differ in New PSI Tool as User Devices Differ From Google Default

November 27, 2018 Source

The lab data can differ from the field data in the new PageSpeed Insights tool because users sometimes have different devices than the default device that Google would use for testing.


Web.dev is Built on the Lighthouse Infrastructure in the Back-end

November 27, 2018 Source

Google’s web.dev tool is built on Lighthouse in the back-end to maintain consistency with other tools.


Pages With Long Download Times Reduce Googlebot’s Crawl Budget

November 16, 2018 Source

If a page takes a long time to download then this will use up crawl budget for Googlebot, meaning it will have less time to crawl other pages on your site. Look at the ‘time spent downloading a page’ report in GSC to spot these issues.


Related Topics

Internal Search User Experience Pagination