The Site Diversity Update Won’t Affect How Subdomains Are Crawled
The new change that was launched to show more diversity of sites in the search results won’t impact the way subdomains are currently crawled and processed, it will only impact how they are shown in the search results.
International Websites on Separate Subdomains Will Not Be Penalized for Duplicate Content
Google will not penalize international websites that exist on separate subdomains if they have duplicate content. Instead, it will recognise the pages are identical and in most cases index both, but will only pick one URL to show in search results.
Putting Resources on a Separate Subdomain May Not Optimize Crawl Budget
Google can still recognise if subdomains are part of the same server and will therefore distribute crawl budget for the server as a whole as it is still having to process all of the requests. However, putting static resources on a CDN will balance crawling across the two sources independently.
Submit Reconsideration Requests Separately For Different Subdomains
Submit reconsideration requests separately if manual actions have been received for different subdomains, and make sure the disavow files are updated for each one.
Avoid Having Domains Additionally Accessible as CDN Subdomains
If the same content exists on a main domain and as a subdomain of a CDN, it can be indexed separately. This also means Google will have to crawl more to see the same amount of content. Use redirects, canonical tags, internal linking and sitemaps to set a preferred version.
Country-Specific Content Requires Different Domains, Subdomains or Subdirectories
For country targeting, Google requires a clear distinction between country-specific content by using separate domains, subdomains or subdirectories.
External Link Signals Are Only Passed Between Domains & Subdomains via Internal Linking
Signals from your external links can be passed via internal linking between a domain and its subdomains. These signals aren’t shared automatically to the main domain if someone links to your sub-domain, for example.
Redirect Old URLs When Migrating Images to a New CDN
When migrating images to a new CDN, make sure to redirect the old image URLs to the new ones as well as updating the embedded links in the webpage. Images aren’t crawled as frequently as webpages so you need to make sure all signals are aligned so Google can move them over as quickly as possible. Consider setting up a subdomain and transferring the images, so the URL doesn’t change except from the hosting.
Microsites Can Be Seen as Doorway Pages
Microsites often look like a collection of doorway pages. If you are looking to build these microsites up in the long run then this might be an option, but if they don’t have value beyond driving traffic to another site, then microsites aren’t recommended for search and should be noindexed.