Thin Content

Thin content is defined as webpages which provide little or no value to site visitors. In order to ensure users receive a good experience, search engine algorithms were created to distinguish between high and low quality content. Our Hangout Notes cover insights into these algorithms, along with further advice from Google for managing thin content.

Google Considers Amount of Unique Content Per Page and Number of Pages with Unique Content

December 27, 2016 Source

Google looks at how much text on each page is unique, and how many pages have unique content.


Return 404 or Noindex for Empty Pages

September 9, 2016 Source

Google prefers you to return a 404 status or add a noindex for empty pages, like category pages with no items listed, even if temporary.


Soft 404 Errors Can Identify Thin Pages

November 7, 2014 Source

The Soft 404 errors report in Webmaster Tools is a good way of identifying thin pages which Google don’t think have any original content.


Add Content to Thin Content Pages

August 25, 2014 Source

A case study involving Matt Cutts found very thin content pages (e.g. regional branch pages) were not ranking. After adding more unqiue content, the pages performed better. So Google still requires a minimum amount of unique content per page.


Related Topics

Copyright/DMCA Duplicate Content Embedded Content Images User Generated Content Hidden Content Interstitials Expired Content Keyword Optimization Header Tags Page Structure Web Spam Videos