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Titles & Meta Descriptions

Titles and meta descriptions are forms of metadata used to tell search engines what a given webpage is about — and to inform users about the content of a page when they come across it in their search engine results pages (SERPs). 

The SEO Office Hours notes below provide advice to help you optimize your page titles and meta-descriptions.   

Long Titles are OK

Titles longer than the maximum display length in SERPs are fine. If titles are too long, Google will show the parts which are relevant to the query.

7 Apr 2017

Google Replaces Duplicate and Long Titles on a Per Query Basis

Google will change titles, if they are too long, or include duplication, on a per query basis. It might be a sign that you should improve your titles.

24 Mar 2017

Hreflang Pages Can Be Canonicalised to One Version

If you hreflang a set of pages, and canonicalise to one version, Google may show the different URLs but all with the title and description of the canonical version. However John advises against this configuration.

24 Feb 2017

Full Titles are Indexed and Re-written in SERPs

Google looks at the entire title tag, but only displays a rewritten title in search results which they think is relevant and fits into the space.

9 Sep 2016

Updating Content with JavaScript Works, But is not Ideal

You can change titles, descriptions, canonical, noindex etc, using JavaScript like Tag Manager, then Google will take this into account when they render the pages, although John says it is no ideal.

9 Sep 2016

Copied Content Can Outrank the Original Source

If someone copies content from your site, they might rank above you, for example when the original page is missing a good title tag and the copy provides more context.

8 Jul 2016

Repeated Descriptions Will Result in Snippets

You can use the same meta description on multiple pages, but Google is more likely to generate a snippet from the page’s content.

1 Jul 2016

Google Will Rewrite Keyword Stuffed and Duplicate Titles

Google will rewrite title tags which are keyword stuffed, or are duplicated across a lot of pages, and also to make them appropriate for the device.

6 May 2016

Title Attribute on Links is Ignored

Google ignores the title attribute in anchor links, but does use alt tags for images inside a link.

8 Mar 2016

Multiple Header tags is OK

It’s fine to use multiple H1, or any other H tags on a page. They can help Google to understand the structure of a page. The hierachy of H tags isn’t important.

26 Feb 2016

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