Confirm PageSpeed Insights & Structured Data Testing Tool IP Addresses with Test Page
PageSpeed Insights and the Structured Data Testing Tool use different IP addresses than Googlebot. There isn’t a list of IP addresses that they currently use, so check this using a test page and analyse the requests coming from these tools.
Speed is Critical For Google to Index Content Quickly
In order to index content quickly, for example news articles, Google need to be able to crawl the pages quickly. This includes being able to access the server quickly, with pages also loading quickly.
Ensure Google is Able to Crawl All Pages Involved Within Infinite Scroll
When implementing infinite scroll, ensure Google is able to reach all of the pages involved. John recommends the best way to do this is by linking to all the pages individually through a pagination set up, to ensure each page can be crawled.
PageSpeed Insights Lab Tests & Aggregate CrUX Report Data Are Used for Assessing Site Speed
Some of the sources that Google uses to assess site speed are PageSpeed Insights lab tests and aggregrate data from the Chrome User Experience Report.
When Optimising For Image Search Focus on The User Journey
Rather than just optimising images technically, John recommends focusing more on how a user will search for the visual content on your site.
Test Different Approaches to Flexible Sampling to Find Best Solution For Content & Users
With flexible sampling, John recommends testing different approaches to see what works for users. Don’t commit to an extreme approach straight away, like Lead-in, as this might not be the best solution for your users and content.
The Last Updated Date of a Page Does Not Play a Role in Rankings
While useful from a user’s perspective, the last updated date doesn’t impact the crawling, indexing or performance of a page within search results.
Get Feedback From Real Users to Assess Your Site’s EAT
John recommends getting feedback from your users about the expertise, authority and trustworthiness of the content on your site to find areas for improvement.
Look Into Server-side Rendering For Improved UX as Dynamic Rendering is a Temporary Workaround for Crawlers