User Experience

User experience is an important factor for SEO, ensuring visitors have a positive experience when they view a website creates a positive brand awareness, while also helping with a site’s authority in search. Within our Hangout Notes we cover recommendations and insights from Google to ensure your site provides a positive user experience.

When Optimising For Image Search Focus on The User Journey

July 12, 2019 Source

Rather than just optimising images technically, John recommends focusing more on how a user will search for the visual content on your site.


Test Different Approaches to Flexible Sampling to Find Best Solution For Content & Users

July 9, 2019 Source

With flexible sampling, John recommends testing different approaches to see what works for users. Don’t commit to an extreme approach straight away, like Lead-in, as this might not be the best solution for your users and content.


The Last Updated Date of a Page Does Not Play a Role in Rankings

June 25, 2019 Source

While useful from a user’s perspective, the last updated date doesn’t impact the crawling, indexing or performance of a page within search results.


Get Feedback From Real Users to Assess Your Site’s EAT

June 11, 2019 Source

John recommends getting feedback from your users about the expertise, authority and trustworthiness of the content on your site to find areas for improvement.


Look Into Server-side Rendering For Improved UX as Dynamic Rendering is a Temporary Workaround for Crawlers

June 11, 2019 Source

Dynamic rendering is a temporary workaround to allow search engines and social media crawlers to be able to access content even if they can’t render JavaScript. John foresees dynamic rendering being less useful in a few years as all crawlers get better at processing JavaScript, but look into server-side rendering for an improved experience for users.


ETags & If-Modified-Since Headers Can Improve UX Due to Caching Functionality

April 7, 2019 Source

Google doesn’t always use ETags and If-Modified-Since HTTP headers when crawling as not many sites use them and often get them wrong. However, they can impact UX because they can improve caching of resources for returning users.


ETags & If-Modified-Since Headers Can Improve UX Due to Caching Functionality

March 19, 2019 Source

Google doesn’t always use ETags and If-Modified-Since HTTP headers when crawling as not many sites use them and often get them wrong. However, they can impact UX because they can improve caching of resources for returning users.


Prefetching In-viewport Links Can Improve UX But No SEO Benefit

February 19, 2019 Source

Speeding up pageloads by using ChromeLabs Quicklink to prefetch in-viewport links does not impact anything directly from a search perspective, but can have an indirect benefit through improved UX.


Sites Blocked by ISPs Can Have Indirect Effects on Search

February 19, 2019 Source

If a site is blocked by ISPs this wouldn’t directly impact Googlebot’s crawling and indexing behaviour. However, there could be indirect issues as some users won’t be able to access and recommend your site, so Google wouldn’t be able to pick up these recommendations.


Related Topics

Internal Search Site Speed Pagination