Sites Blocked by ISPs Can Have Indirect Effects on Search
If a site is blocked by ISPs this wouldn’t directly impact Googlebot’s crawling and indexing behaviour. However, there could be indirect issues as some users won’t be able to access and recommend your site, so Google wouldn’t be able to pick up these recommendations.
Follow Quality Guidelines But Focus on UX
John recommends using the Webmaster Quality Guidelines as a guide for content quality, but suggests not focusing too much on what Google is doing from an algorithmic standpoint. Instead focus on making and optimizing sites that provide good user experiences.
External Links to Other Pages May Help Google Understand the Context of a Page and Improve User Experience
Including external links to other pages can help Google to understand the context of a page a little bit, and may improve the user experience, but external links don’t impact rankings directly.
Authorship is a User Experience Factor Rather Than an SEO Factor
Google no longer uses authorship markup and doesn’t determine rankings based on how authors are presented on a website. Find out whether or not your users prefer seeing authors’ details, as Google will want to rank pages higher that make users happy.
Above the Fold Ads Can be Problematic For Google
Above the fold ads can be problematic for Google, especially if users aren’t easily able to find the body content.
Google Doesn’t Use Pogo-Sticking as a Ranking Factor for Specific Pages & Queries
Google analyses user data at scale for millions of queries to determine the success of algorithm changes. This means that rankings for a page at a query level won’t suffer if it experiences users pogo-sticking back to the SERPs.
Page Speed Update Will Use Scale to Assess Speed
The Page Speed update will be on a scale where: the faster pages are, the more Google can take this into account. This approach is opposed to Google’s previous speed update, which only differentiated between very slow pages and all other pages.
Pages With Many Interactive Elements Won’t Appear as Web Light Versions
Dynamic pages with many interactive elements won’t be made available as Web Light versions by Google in search.
Load Scripts After Rendering to Improve Page Speed
Consider embedding scripts so that they load after the page has rendered to improve load time, especially if it is only required for functionality.