User Experience

User experience is an important factor for SEO, ensuring visitors have a positive experience when they view a website creates a positive brand awareness, while also helping with a site’s authority in search. Within our Hangout Notes we cover recommendations and insights from Google to ensure your site provides a positive user experience.

ETags & If-Modified-Since Headers Can Improve UX Due to Caching Functionality

March 19, 2019 Source

Google doesn’t always use ETags and If-Modified-Since HTTP headers when crawling as not many sites use them and often get them wrong. However, they can impact UX because they can improve caching of resources for returning users.

Sites Blocked by ISPs Can Have Indirect Effects on Search

February 19, 2019 Source

If a site is blocked by ISPs this wouldn’t directly impact Googlebot’s crawling and indexing behaviour. However, there could be indirect issues as some users won’t be able to access and recommend your site, so Google wouldn’t be able to pick up these recommendations.

Prefetching In-viewport Links Can Improve UX But No SEO Benefit

February 19, 2019 Source

Speeding up pageloads by using ChromeLabs Quicklink to prefetch in-viewport links does not impact anything directly from a search perspective, but can have an indirect benefit through improved UX.

Follow Quality Guidelines But Focus on UX

January 22, 2019 Source

John recommends using the Webmaster Quality Guidelines as a guide for content quality, but suggests not focusing too much on what Google is doing from an algorithmic standpoint. Instead focus on making and optimizing sites that provide good user experiences.

External Links to Other Pages May Help Google Understand the Context of a Page and Improve User Experience

November 30, 2018 Source

Including external links to other pages can help Google to understand the context of a page a little bit, and may improve the user experience, but external links don’t impact rankings directly.

Authorship is a User Experience Factor Rather Than an SEO Factor

November 27, 2018 Source

Google no longer uses authorship markup and doesn’t determine rankings based on how authors are presented on a website. Find out whether or not your users prefer seeing authors’ details, as Google will want to rank pages higher that make users happy.

Above the Fold Ads Can be Problematic For Google

September 7, 2018 Source

Above the fold ads can be problematic for Google, especially if users aren’t easily able to find the body content.

Google Doesn’t Use Pogo-Sticking as a Ranking Factor for Specific Pages & Queries

July 10, 2018 Source

Google analyses user data at scale for millions of queries to determine the success of algorithm changes. This means that rankings for a page at a query level won’t suffer if it experiences users pogo-sticking back to the SERPs.

Page Speed Update Will Use Scale to Assess Speed

June 29, 2018 Source

The Page Speed update will be on a scale where: the faster pages are, the more Google can take this into account. This approach is opposed to Google’s previous speed update, which only differentiated between very slow pages and all other pages.

Related Topics

Internal Search Site Speed Pagination